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Taylor James Shoot Bunnies for Latest Project

Creative 534 Add to collection

Progressive Insurance’s 'Stand Out' campaign featuring 'Flo'

Taylor James Shoot Bunnies for Latest Project

 

Creators of the iconic brand concept for Progressive- agency Arnold, approached Taylor James with their latest brief for the US insurance company, to create this clever concept for Progressive’s latest tag line ‘STAND OUT’ featuring ‘Flo’ in a white environment full of bunnies and one of marshmallows.

 

Taylor James shot the assets such as bunnies and marshmallows in a local studio in NYC and directed the post-production to achieve the exact look and feel required for the final two images.

 

Visit http://www.taylorjames.com/project/progressive-insurance/ to see the project in full.

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Taylor James, Thu, 08 Aug 2013 10:20:22 GMT