The Progressive Team at Arnold approached Taylor James to help solve the logistics of a new campaign for their latest Motorbike Insurance campaign. The creative idea focused around Flo being present with the rider at all times, but you only got a glimpse of her in a reflection.
The challenge for TJ was to put forward a production solution that combined remote locations with downtown city shoots, could be shot close to LA as they only had access to Flo for 1day and therefore needed to shoot her in the studio.
TJ’s role was to lead the whole production from concept to final delivery of four print ads.
The final results were four funny, quirky and stunning ads, which the agency and client absolutely loved. Click here
for in-depth behind the scenes.
Photography: Taylor James
Retouch: Taylor James