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Taylor James' Latest for Red Bull

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TJ create images for new 'Cola' addition to the iconic energy drinks brand

Taylor James' Latest for Red Bull


This refreshing and beautiful ad for the new Cola from ever increasing energy drinks brand Red Bull, is a delightful mix of photography and top-notch retouch from London’s top production studio Taylor James.
 


Working directly with the imaginative wizards at Red Bull Creative, who give us wings (...to get us through long shoot days...), we photographed and retouched a series of images for the global launch of this new product, the first of which is not an energy drink but made from 100% natural sources.
 


With a very specific brief to demonstrate the fruity, natural taste of the product but with the kick and boost you expect from Red Bull, the studio captured the liquid as it sprayed from the can and enhanced this with various other liquid photography of the drink. The team added that necessary sparkle and colour style in retouch for this final look.
 


Taylor James expanded to encompass CGI animation production, photography in-house & live-action for broadcast over the 14 years since it was founded in 1999. With an office in New York now helping to build on their existing relationships in the states they are developing more and more. However, Taylor James continues to be true to its roots and will always delight us with beautifully photorealistic imagery.


 
This Red Bull Cola ad can be spotted around Europe, promoting the refreshing and fruity drink.
 


Credits:

Client | Red Bull
Agency | Red Bull Creative
Photography | Taylor James
Retouch | Taylor James

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Categories: Energy Drinks, Soft Drinks

Taylor James, Fri, 14 Jun 2013 14:14:28 GMT