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Taylor James Give 'Mmmore' for McDonald's

Creative 863 Add to collection

Crafts iconic imagery for DDB Chicago campaign to launch limited edition Clubhouse burger

Taylor James Give 'Mmmore' for McDonald's

 

Working with DDB Chicago, Taylor James created this latest image for no.1 fast-food chain McDonald’s, to launch their limited edition burger, the Clubhouse.

 

"We shot it in our London photo studio, crafting the bacon into a lip-smacking tongue to capture the essence of the tagline ‘MMMore to Love’.

We then matched the imagery of McDonald’s in post production to reveal the final ad which is being promoted in the US."

 

To read more behind the scenes of the project and how it was made, go to: http://www.taylorjames.com/lip-smacking-new-print-ad-for-mcdonalds/

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Genres: Tabletop

Categories: Fast food, Retail and Restaurants

Taylor James, Thu, 05 Sep 2013 09:24:33 GMT