Tue, 09 Sep 2014 12:44:55 GMT
Teaming up with Los Angeles ad agency High Wide & Handsome, Taylor James produced a series of digital banners and print ads to launch LouAna’s new website.
Holding a shoot in the TJ studio for the food photography, TJ could capture all the imagery they needed to produce 2D stop motion banners and craft delicious still ads using CGI-built type and a drizzle of retouch. Building a whole alphabet of letters in 3D gave the agency the flexibility to create a whole range of images and slogans across media platforms – ensuring the core branding is consistent.
This delicious campaign follows the success of our recent collaboration with High Wide & Handsome on Sweet Marie’s, and is currently running throughout the USA in press & poster as well as online. The website a user-friendly resource for consumers to learn more about cooking with coconut oil – including tips, videos and a bounty of exclusive recipes created by some of the best food bloggers in America.
“We always look forward to working with Taylor James, because we know the level of precision they bring to projects. The team’s inventiveness and collaborative spirit are inspiring.” Ashley Katona, Senior Art Director team’s inventiveness and collaborative spirit are inspiring.” Ashley Katona, Senior Art Director.
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Post Production Company: Taylor James
Creative Agency: High Wide & Handsome
Photographer: Taylor James
Categories: Convenience, FoodTaylor James, Tue, 09 Sep 2014 12:44:55 GMT