Taylor James for Mizuno Trainers

The ads for the new range of footwear, developed by agency Thinking Juice and created by Taylor James, highlight the broad functionality of their well crafted trainers. The main goal was to visualise the performance you will experience from wearing the trainers, from versatile lightness, explosive agility and shock-absorbing comfort. Using a combination of CGI and photography, the creative production studio based in London and New York, gave their own creative spin on these images for the new collection, using an eclectic mix of their crafty CGI, skillful photography and that added sparkle and vibrancy in retouch.
 

Known for their premium quality in cross-platform campaigns, this is a credit for Taylor James to add to their impressive folio of projects which run across print, online and digital domains. The final series of ads are striking visual examples of how photo-realistic CGI can exemplify any brand and product to the most specific detail. The campaign can be seen online on the Mizuno website and on Facebook, and also major print distributions throughout Europe.
 
See the full range of footwear on the Taylor James website: www.taylorjames.com