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Taylor James Extracting Oil for Statoil

Creative 706 Add to collection

Integrated CGI and photography with TJ, Andy Glass & McCann Oslo

Taylor James Extracting Oil for Statoil
 
Taylor James, creative production studio, announces today the launch of a print campaign for energy firm, Statoil. Commissioned by McCann Oslo, Taylor James joined forces with photographer Andy Glass to create three distinctive multi-disciplined images to illustrate the unique oil and gas extraction methods used by the global organisation.
 
The photography and CGI-integrated campaign, consisting of three double page spreads, show Statoil’s principle procedures of extraction in land and sea; The photorealistic juxtaposition of the complex on-site machinery and environment with calm and clean workspaces was a vital requirement for the client, and is a niche skill Taylor James is renowned for.
 
Agency, McCann Oslo, approached Andy Glass and Taylor James to match their flawless techniques on this production for their trusted client Statoil. Impossible to create in the real world, CGI was used to create the models of the environments within tanks,  combined with Glass’ photography of the sea surface, oilrig and overhead shots of the energy sites. The ground and sea blocks accurately represent the geographic layers of Statoil’s real life extraction sites. This complex composition was then brought together by retouchers, paying attention to the finest details and required integration.
 

Eric, Global Executive Director at McCann Oslo, states “It has been an absolute pleasure working with Taylor James, and the work is world class!”. See the Taylor James website for the complete campaign and a full insight behind the scenes of the production. www.taylorjames.com/project/statoil

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Genres: Visual VFX

Categories: Utilities

Taylor James, Fri, 21 Sep 2012 13:48:21 GMT