Taylor James Creates Latest Cheerios Ad

An additional 30 second spot to the original, widely popular Honey Nut Cheerios campaign that Taylor James created with Saatchi NY, working alongside Hype Williams and production company HSI. Here, Buzz the Bee is back for a re-re-re-remix to promote the new ‘Medley Crunch’ flavour.

This  TJ production involved shooting the new cheerios and clusters, building the environments in CGI, adding the VFX, compositing and post. For more insight, come behind the scenes of this animation production here.

Check the spot out at: http://www.taylorjames.com/honey-nut-cheerios-remix

Credits

Client: Honey Nut Cheerios

Agency: Saatchi NY

Design & Animation: Taylor James

Character Animation: Laika

Editor: Beast

Flame/conform: Gryphyn