Peach
dlmdd
Gear Seven/Arc Studios/Shift
mo-sys
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Taylor James & Andy Glass Make Your Drive Come Alive for Shell

350

ADD TO COLLECTION

CGI & Photography Integrated Production for latest Shell V Power press & poster campaign

Taylor James & Andy Glass Make Your Drive Come Alive for Shell

Landscapes with a twist strike a cord with drivers in this far-reaching press and poster campaign. Andy Glass and Taylor James united once again for JWT’s concept that required real and imagined worlds to unite.

The whole process was very smooth and with everything captured in correct perspective, the elements naturally sat together, adding the extra 10% of realism which is essential to make these composites of images look real. The result is two stunning images that are a perfect example of CGI and photography working hand in hand. The campaign is running globally in press and poster including 48sheet billboards.

Check out an in-depth behind the scenes case study here.


Credits


Client: Shell
Agency: JWT
Photography: Andy Glass
CGI & Post: Taylor James

CREDITS

Brand
Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Taylor James, Tue, 12 Aug 2014 12:57:15 GMT