Landscapes with a twist strike a cord with drivers in this far-reaching press and poster campaign. Andy Glass and Taylor James united once again for JWT’s concept that required real and imagined worlds to unite.
The whole process was very smooth and with everything captured in correct perspective, the elements naturally sat together, adding the extra 10% of realism which is essential to make these composites of images look real. The result is two stunning images that are a perfect example of CGI and photography working hand in hand. The campaign is running globally in press and poster including 48sheet billboards.
Check out an in-depth behind the scenes case study here.
Photography: Andy Glass
CGI & Post: Taylor James