5 months ago
TaxAct, a leading provider of affordable digital and downloadable tax-preparation solutions for individuals, business owners, and tax professionals, has selected MullenLowe U.S., an agency specialised in working with challenger brands, as its new creative agency partner. TaxAct and MullenLowe U.S. are working on a disruptive new brand campaign designed to inspire and engage consumers looking for innovative solutions to simplify the tax-preparation process.
TaxAct selected MullenLowe U.S. as its new creative partner following a competitive agency review that commenced in June, led by Michelle Hagen, chief marketing officer at TaxAct, in consultation with Janet Bustin, founder of Myzyme, a marketing consultancy based in Dallas, Texas.
“We have big ambitions and growth goals for the TaxAct brand, and we’re excited to have a new agency partner who shares our passion and belief in the power of breakthrough creativity to propel businesses,” said Hagen. “MullenLowe presented an idea that is provocative, is progressive, and aligns with our brand purpose of empowering people in the complex tax-preparation process.”
TaxAct will be working with MullenLowe’s New York–based team, including President Kelly Fredrickson, Managing Director Rebekah Pagis, Executive Creative Directors Dave Weist and Tim Vaccarino, and Head of Strategy Jonny Gadd. The team is working on a multimedia campaign scheduled to launch in early 2020, coinciding with the kickoff of tax-preparation season.
“The independent spirit of TaxAct was a real magnet for us,” said Fredrickson. “They have a strong challenger mentality. It’s an exciting brief and opportunity for our strategic and creative thinkers, and it’s very gratifying to have the work we presented during the pitch be selected to go to market.”
TaxAct®, founded in 1998, is a leading provider of affordable digital and downloadable tax-preparation solutions for individuals, business owners, and tax professionals. Our flagship product, TaxAct, provides the highest degree of accuracy and is designed by in-house programmers and tax accountants. All forms are IRS- and state-approved.
Our mission is to empower people to navigate the complexities of taxes and finance with ease and accuracy at a fair price. We accomplish this by offering a comprehensive suite of online, downloadable, and mobile solutions to make DIY tax filing fast, easy, and affordable for individuals and small-business owners. As a testament to our commitment to helping business owners, TaxAct provides the only online product for small and medium businesses.
In addition, we count thousands of professional tax-return preparers as customers. TaxAct Professional Editions help tax professionals streamline workflows so they can complete more client returns in less time. Tax professionals save money by paying only for what they need with the flexible price and packaging options available from TaxAct.
MullenLowe is a key component of the global MullenLowe Group agency network, a wholly owned subsidiary of the Interpublic Group of Companies (NYSE: IPG). MullenLowe provides a hyperbundled suite of world-class capabilities in brand strategy, creative development, media planning and buying, marketing analytics, customer-relationship management, digital marketing and transformation, and public relations. The agency specializes in working with mission-driven brands, including JetBlue Airways, Whole Foods Market, E*TRADE, Humana, athenahealth, and Navy Federal Credit Union.MullenLowe U.S., 5 months ago