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Tata Tiscon Steel Renews Commitment to a Sustainable Future for Engineers’ Day 2021

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Wunderman Thompson South Asia share the story of an engineer and banker who learn the importance of sustainability through life lessons

Tata Tiscon Steel Renews Commitment to a Sustainable Future for Engineers’ Day 2021

It’s Engineers’ Day again. And Tata Tiscon is back with its fourth story in the brand’s digital film content series, that started in 2018, celebrating the role of engineers in our society. As India’s first ever GreenPro certified rebar, Tata Tiscon is committed towards creating a greener, cleaner, and more sustainable future. Conceptualised by Wunderman Thompson South Asia, in the film, the endearing duo, the engineer and his banker friend, learn the importance of sustainable solutions through a life lesson.

Talking about the initiative, Satyajit Maity, COMS, Tata Tiscon, says, “The world needs more and more sustainable solutions, and Tata Tiscon rebar is one of them in the construction sector.  Being India’s first GreenPro certified rebar brand, we look forward to co-creating a ‘carbon smart’ future with our customers - Individual House Builders & Construction companies - for the nation. This film is a simple reminder to our fraternity of our intent.”

“Sustainability is not an option anymore. It should, and must be at the heart of any business today. It is very fulfilling for us  to partner  with Tata Tiscon to drive home this extremely relevant message,” commented Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata.

Arjun Mukherjee, SVP and ECD, Wunderman Thompson, Kolkata, says, “Engineers’ Day films have carved a special place in Tata Tiscon’s content journey over several years. They have become the brand’s signature way of celebrating the contribution of engineers in our society. It’s a tribute to the ones who have made it their mission to be at the forefront of the crusade for a cleaner and greener tomorrow.”


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Client: Tata Tiscon

Agency: Wunderman Thompson South Asia

SVP & Managing Partner: Vijay Jacob Parakkal

VP & ECD: Arjun Mukherjee

Creative Director: Moeinuk Sengupta

Business Team : Sreeparna Gupta and Arko Majumdar

Production House: Made in Calcutta

Director: Abhishek Sinha

Genres: People, Storytelling, Dialogue

Wunderman Thompson South Asia, Wed, 15 Sep 2021 08:38:06 GMT