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Tata Tiscon Builds the Foundation of Family in Heart-Warming Film Celebrating Engineers

15/09/2020
Advertising Agency
Mumbai, India
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Conceptualised by Wunderman Thompson Kolkata, ‘THE BUILD 3.0’ focuses on the often-neglected role of engineers in our daily lives
After two successful years, Tata Tiscon and Wunderman Thompson Kolkata are back with ‘THE BUILD 3.0’. Ever since the film’s first release in 2018, ‘THE BUILD’ which highlights the camaraderie between an endearing engineer and his NRI (Non-Resident Indian) friend has always kept netizens in the construction space hankering for ‘the next’. View the 2019 release here

“Engineers are an integral part of our world at Tata Steel and it is our endeavour to nurture, upskill and promote the budding talent in this field. I am happy to see how brand Tata Tiscon has developed ‘THE BUILD Series’ as mark of this very commitment, expressed through light-hearted, emotional stories”, remarked Sarvesh Kumar, chief of marketing BPRS-B2C, Tata Steel.

Conceptualised by Wunderman Thompson Kolkata, and produced by Made in Calcutta, the film series focuses on the often-neglected role of engineers in our daily lives. From humble everyday things to large existential infrastructures, be it high-rises, bridges, innovative architecture or smart technology, all become a reality because of the innovative minds that tirelessly work behind the scenes.


Vijay Jacob, SVP and managing partner, Wunderman Thompson Kolkata, said: “Tata Tiscon Engineer’s Day film, has become one of the most awaited high points in the brand’s calendar. We started this series three years back and are delighted to find audiences eagerly anticipating the film every year. The Tata Tiscon brand stands for the ‘joy of building’ and through these films we celebrate the engineers who ‘build’ our nation.”

Arjun Mukherjee, VP and ECD, Wunderman Thompson Kolkata, concluded, “These films are more than just creative assignments for us, it is our tribute to the nation builders who work in silence yet their craft helps us to make all the noise!”

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