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Tata Curvv Captures a Futuristic Aesthetic for Vehicle Showcase

Virtual Production  32 Add to collection

Martin Bennett showcases the vehicle in Presenting Concept - Different By Design campaign

Tata Curvv Captures a Futuristic Aesthetic for Vehicle Showcase

A slick new commercial from Martin Bennett showcases the Tata Curvv in all of its unique glory. A futuristic-like aesthetic puts a neon spotlight on the Tata Curvv, with each frame of the commercial flexing the design of the vehicle’s exterior and interior. 

The visually striking commercial has generated more than three million views on YouTube and was Martin’s first virtual production shoot. 

Martin had this to say: “As my first virtual production shoot this project was a great opportunity to be creative in a whole new space. Working closely with CGI environment designers to design and create a bespoke environment with four different looks. The shoot took place at the MARS Volume in London. A great team effort to realise this abstract launch film.” 

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Director: Martin Bennett

Director’s Agent: The Visionaries

DOP: Konstantin Freyer

1st Ad: Rawdon de Fresnes

Production: mustard-berlin

Producer: Keiko Nagai

Production Manager: Catarina Viana

1st AC: Sinan Yilmaz

2nd AC: Nevzat Altinisik

Grip: Adam Hollin

Gaffer: Tom Nowell

Spark: Sen Nowell

Spark: Andy Gonsalves

Video Village: Marc Booth

DIT: Alex James-Saleh

Art Dept: Dangerous Minds

Column Design: Richard Henley

Set Build: This is XYZ

Editor: Pete Lurie

Online & VFX Cleanup: Viliam Snirc

Colour Grade: Jon Donson - The Wash

Music: Thomas Farnon - Chromium

LED Volume: MARS

MD: Rowan Pitts

Technical Director: Christian Dickens

Producer: Lisa Gray

LED Tech: Laurence Bobi

Operator: Cameron Bishop

Operator: Owen Alister

CGI environment: RealTime

Categories: Automotive, Cars

Lemonade Reps, Tue, 24 May 2022 12:35:04 GMT