Mullen Lintas has revealed its latest activity for Tata Cliq on Valentine's Day. It is a fun activity on LinkedIn, with Cliq posting / tagging other brands and ex-employees with funny, tongue in cheek messages about still loving them/missing them.

The quirky posts were customised in different ways. The messaging was to tell Tata Cliq's ex-employees who had moved on to other companies that they were still missed. As the posts tagged the employees and the brands, it has generated great engagement with the employees re-posting the same on their own LinkedIn pages.