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Target Goes Back to School with New Campaign from 72andSunny



Rabbit Content's Diane Martel directs series of cheerful new spots with VFX from Framestore

Target Goes Back to School with New Campaign from 72andSunny

Target will make getting ready for back to school quick and easy for families this season. Guests preparing for a successful school year will find a new way to shop for school supplies for the first time online, easy-to-understand promotions and all the styles kids love.

72andSunny teamed with target to launch these three broadcast films, 'Supplies,' 'Jeans,' & 'Characters. The films were shot by Rabbit Content Director Diane Martel.

Full Credits


Chief Executive Officer: Brian C. Cornell

Chief Marketing Officer, EVP: Jeff Jones

Chief Creative Officer: Todd Waterbury

SVP, Brand & Category Marketing: Rick Gomez

VP Storewide & Hardlines Marketing: William White

SVP, Media & Guest Engagement: Kristi Argyilan

Creative Director/Sr. Group Manager: Fiona Mitchell

Category Marketing Manager: Erica Thein

Brand Category Marketing (MC), Manager: Francesca Mahoney 

Sr. Integrated Media Producer: Kristin Schaack

Sr. Public Relations Manager: Amy Joiner

Sr. Project Manager: Whitney Newman

Sr. Group Manager Media Strategy: Nick Jezarian

Category Marketing Manager Francesca Mahoney

Sr. Creative Buyer: Jillian Sukup


Lead Agency: 72andSunny

Chief Executive Officer/Creative: John Boiler

Group Creative Director: Michael Canning

Creative Director/Designer: Nuno Ferreira 

Creative Director/Writer: Sara Rose

Sr. Designer: Drea Schneider

Sr. Writer: Michelle Nam

Group Strategy Director: Kelly Schoeffel

Strategist: Katherine Zeng 

Group Brand Director: Judson Whigham 

Brand Director: Danielle Gard

Brand Manager: Molly Johnson

Director of Film Production: Sam Baerwald

EP of Film Production: Jim Haight

Film Producer: Rob Sondik

Film Producer: Helena Yueh

Business Affairs Director: Kallie Halbach

Jr. Business Affairs Manager: Lasha Winn

Multicultural Agency: LatinWorks

Media Agency: Haworth



Rabbit Content 

Director: Diane Martel 

Director of Photography: Chris Soos


Rock Paper Scissors

Editor: David Brodie

EP: Angela Dorian

Producer: Dina Ciccotello



VFX Supervisor: Chris Eckardt

CG Artist: Sashdy Arvelo

Flame Artist: Nick Bennet

EP: James Razzall

VFX Producer: Jess Ambrose

Design/Animation Lead: Ken Pelletier 

Colorist: The Mill/Adam Scott


Vocals: Tori Kelly

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Genres: Animation

Categories: Retail and Restaurants , Retail Stores

72andSunny LA, Thu, 23 Jul 2015 12:04:59 GMT