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Target Gets Summery with New Campaign from mono

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Kevin Thomas directs six spot 'Target Run' blast

Target Gets Summery with New Campaign from mono

Award-winning bicoastal music company Elias collaborates with Minneapolis-based agency mono for a fresh summer-themed campaign for Target.  mono partnered with Elias, tasking the creative team to source new music for the six spot “Target Run” campaign, each ad showcasing how Target is the go-to one-stop shop to pick up essential summer items.
The Elias team handled the music supervision from start to finish, utilizing the company’s licensing capabilities for 5 out of the 6 spots.  With the fine-tuned ear and experience to know precisely what musical elements the visuals would need, Elias chose tracks from current bands We are Evergreen, Vacationer, Sin Fang, David Wax Museum, and Kishi Bashi - each with a new album to be released around the commercial’s airdate.  The resulting campaign features an eclectic palette of sound, from the purely rhythmic to the melodious and chord-driven.
Music Supervisor Jason Kramer was at the helm, bringing his vast musical knowledge to assemble the catalogue of fresh bands.  Jason is known for his taste-making sensibility both at Elias and on the air, as a DJ on the iconic Los Angeles radio station KCRW for the last 16 years.  Recently, Jason was honored at the 4th Annual Guild of Music Supervisors Awards, where he won Best Music Supervisor in Advertising for his work on Nissan Rogue, for which he placed MIA, and Mens Wearhouse with The Heavy.
For the 6th spot “Cannonball,” Elias composers wrote an original track that would complement the upbeat musical backdrop of the licensed spots, creating a break beat groove.  The custom composition rounds out an impressive display of creative music expertise that Elias offers to give a fun, contemporary edge to the Target brand.


Watch 'Swing' here.

Watch 'Sunrise' here

Watch 'Scoot' here.

Watch 'Slide' here.

Watch 'Field Trip' here.

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Target Gets Summery with New Campaign from mono
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Music

Composer: Elias Arts

Creative Director: (ECD)

Executive Producer: Ann Haugen

Music Production: Elias Arts; Music Supervision

Producer: Katie Overcash

Client

Advertiser: Target

Production Company

Director: Kevin Thomas

Executive Producer: Philippa Thomas

Producer: Jon Dino

Production Company: Thomas Thomas Films

Creative Agency

Creative Agency: mono

Art Director: James Zucco

Chief Creative Officer: (co-chair) T. Scott Major

Copywriter: Joanne Torres

TV Producer: Kristoffer Knutson, Tracy Taber Weller

lbbonline.com, Mon, 11 Aug 2014 11:19:49 GMT