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Target Celebrates the Unifying Power of Play in New Captain America Campaign

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72andSunny & Superprime Films launch new spot ahead of Marvel’s 'Captain America: Civil War'

Target Celebrates the Unifying Power of Play in New Captain America Campaign

To promote its super hero gear for Marvel’s 'Captain America: Civil War,' Target, along with 72andSunny, have released a campaign highlighting the unifying power of play.

The campaign, 'When Super Heroes Divide, United We Play,' which will air on broadcast and online, includes a 30-second spot that follows a group of friends suited up as Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man, in a game of tag through a futuristic playground. Just as mini-Captain America closes in, the school bell rings and masks are removed to reveal Iron Man, a young girl, challenging the boy in a race to class. 

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Post Production / VFX

CG: Nate Shaw

Colourist: Stefan Sonnenfeld @ Company 3

Compositor: Ian Holland

Executive Producer: Stephanie Gilgar

Post Production Company: Method Studios

Senior Producer: Pip Malone

VFX Supervisor: Benjamin Walsh


Edit Assistant: Zaldy Lopez

Edit Company: Exile

Editor: Shane Reid

Executive Producer: Carol Lynn

Producer: Michael Miller

Production Company

Director: Augustus Punch

DOP: Edu Grau

Executive Producer: Roger Zorovich and Rebecca Skinner

Production Company: Superprime Films

Production Designer: Tino Schaedler

Line Producer: Betsy Blakemore

Creative Agency

Brand Director: Judson Whigham, Danielle Gard

Brand Manager: Camille Yaptinchay

Business Affairs: Hector Olguin

CEO: John Boiler

Copywriter: Peter Hughes

Creative Agency: 72andSunny

Designer: Andy Lam

Executive Creative Director: Bryan Rowles

Executive Producer: Danielle Tarris

Group Creative Director: Sara Rose

Group Strategy Director: Kelly Schoeffel

Producer: Katie McCain

Strategist: Katherine Zeng

Strategy Director: Maria Galleriu

Brand Coordinator: Joslyn Summerset


Sound Mix: John Bolen Formosa

Genres: Action, Visual VFX

Categories: Retail and Restaurants , Retail Stores

72andSunny LA, Fri, 29 Apr 2016 10:46:15 GMT