Taproot Dentsu's Adidas 'Odds' Campaign Wins Integrated Lotus at ADFEST 2017

Taproot Dentsu has won the Integrated Gold Lotus at ADFEST 2017 for its work on the Adidas Odds campaign. 

This is the first time an Indian agency has ever won the prestigious award at ADFEST.

Santosh Padhi, CCO and Co-Founder of Taproot Dentsu, commented: "This campaign is and will remain close to my heart for its simplicity and honest approach. I'm happy to win this huge honour for India and Taproot Dentsu. This is the only Integrated Gold Lotus awarded in the whole of the Asia region and I'm glad India has won at this forum. India is still seen as a traditional advertising country and to win a big honour like this will certainly help us be seen as a new age player in the global advertising market."