TANK Worldwide recently welcomed two international superstars with Sebastián Benítez González as group creative director and Camilo Monzon Navas as associate creative director. These hires come as TANK WW continues to deploy borderless capabilities with a newfound focus on crafting stories that positively impact human lives.
Sebastián has had tremendous success in delivering powerful ideas that drive culture, change behaviour, and have a lasting impact on society. His appetite to drive results through creativity paired with over 15 years of experience working on brands such as DirecTV, Uber, CONMEBOL (South American soccer confederation), Coca-Cola and Volvo positions him well to take on the new challenge of leading multiple creative teams at TANK WW to create work that matters.
Sebastián’s work has been recognised across Cannes Lions, D&AD, The One Show, CLIO, The Andys, Effie Awards, One Eyeland, Ojo de Iberoamérica and ElDorado. He joins TANK WW after spending 13 years with Grey Colombia where he was nominated as Global Leadership Grey's Rising Stars in 2017 on Grey's 100th anniversary.
“From the pandemic and war in Ukraine to seeing LGBTQ+ and women’s reproductive rights under attack, and mental health at the forefront of today’s headlines, it has never been more important for us to use our craft and platform to play an active role in bettering society, explains Marty Martinez, chief creative officer at TANK WW. Sebastián’s experience in crafting ideas to impact culture makes him the perfect fit for TANK as we take one step further into impacting some of the most important conversations today that affect our health.”
“We need to use our platform to push health communications as the repercussions of not doing so will impact our daily lives. As a former professional athlete, this pressure to deliver is something I love and even more so if it is for a cause that I feel I have a duty to deliver on”, says Sebastián Benítez González, group creative director at TANK WW. “The challenge TANK has now is wonderful to put creativity at the centre. To seek to grow and gain recognition through ideas is something I immediately identified with, and I look forward to helping TANK achieve these ambitious goals.”
Sebastián is also joined by his former colleague Camilo Monzon Navas. Camilo, who also spent eight years at Grey Colombia, has the unique ability to solve business problems through compelling visuals and outstanding craft. His approach focuses on art, innovation, photography, and spotless execution which has earned him top recognitions across the industry, including at Cannes Lions, The One Show, The Andys, Clio, D&AD, ElDorado, Ojo de Iberoamérica and the Effie Awards, and was nominated twice as the #1 Art Director in Colombia in advertising magazine Lüerzer’s Archive.
“Health and Wellness is a constant conversation in our daily lives. However, being able to effectively communicate in a field that is surrounded by restrictions and on platforms that are cluttered by misinformation is no easy task, says Marty Martinez. Camilo’s ability to drive simplicity through craft is a huge asset to being able to disrupt the market and push the power of a good idea.”
“Knowing TANK’s values and vision, I firmly believe that my career goals and objectives perfectly fit with TANK, declares Camilo Monzon Navas, associate creative director at TANK WW. My goal is to come up with ideas that will contribute to the growth of our brands and clients, while being relevant in today’s culture. I am very excited for what's next and I'm thrilled to be a part of making TANK a world-leading creative agency.”
Sebastian and Camilo both worked on the ‘Earth is Saying’ campaign for Greenpeace which combined the power of social media, technology and innovation to raise awareness on the global climate crisis, as well as ‘The Game That Never Was’, a complete audio reconstruction of what the 2016 South American Cup Finals would have been – in tribute to the players from Chapecoense’s team who lost their lives in a tragic accident. Both campaigns were heavily recognised in the industry and won multiple Lions at Cannes.view more - Hires, Wins & Business