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Tanishq Only Indian Brand On Interbrand's Best Retail Brands APAC Report

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TATA Group's Tanishq make it to the top 30 of Best Retail Brands in Asia Pacific

Tanishq Only Indian Brand On Interbrand's Best Retail Brands APAC Report

Tanishq, from the TATA Group stable is the only Indian brand that has made it to the list of top 30 Best Retail Brands in Asia Pacific and stands at #13 with a Brand Value of $670M. This is the first time an Indian brand has made it to the Best Retail Brands Report. 

Asia’s consumer markets remain highly fragmented, both as a whole and within individual markets. Genuine liberalization is patchy as best, with traditional and local retailing dominating in many markets. At one extreme, there are highly concentrate markets such as Singapore, where FairPrice commands over 50 percent market share in the grocery category; at the other, markets such as India, where modern retail brands remain dwarfed by traditional local retailers.

Key findings across geographies point to major retailers looking beyond their core business models in pursuit of gaining a competitive advantage, online innovation bridging the divide between in-store and online shopping, and a strategic understanding and leveraging of sales data in meeting customer needs and desires better and faster than ever before.  

The global Best Retail Brands report ranks the top 50 North American and European retail brands by brand value, as well as the top 30 retail brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

Commenting on the report, Dirk Defenbaugh, Managing Director of Interbrand Design Forum, said, “The world’s best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors. By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are reimagining their offers, and creating unique experiences for consumers that convert browsers into buyers.”

Commenting on India’s performance, Ashish Mishra, Managing Director, Interbrand India, said, “It is indeed heartening to see an Indian Brand figure in the Best Retail Brands league table. The retail space in India is experiencing simultaneous transformational influences both from the supply and demand sides. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all - complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that"

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lbbonline.com, Tue, 08 Apr 2014 15:20:14 GMT