Tangible UK, the integrated engagement marketing agency, has appointed Henrietta Bannister as Head of Digital Planning to lead Tangible UK’s digital strategy for their clients.
The appointment sees a new role created within the agency and further strengthens Tangible UK’s ability to provide clients with digital strategy as part of a multi-channel marketing plan.
Henrietta Bannister will be part of the senior agency team, reporting directly to CEO Guy Harris and Karen Trickett, the COO. As Head of Digital Planning, Henrietta will advise clients on digital elements, ranging from social media and multichannel content to overall digital strategy as part of the wider marketing mix.
Prior to her appointment, Henrietta was Digital Director at Slam PR, where she focused on social media and digital strategy for clients including Diageo, Zippo and Filofax. Her background is solidly anchored in digital communications, marketing and strategy, working across a number of leading entertainment and lifestyle brands such as Playstation, Endemol, FremantleMedia, EMI and Sony Music.
Karen Trickett, COO and Managing Partner Tangible UK, comments on the appointment: “Tangible UK is one of the UK’s most successful integrated marketing agencies – which our recent raft of new business wins confirms – we are in a unique position, focusing on measurable ROI and fully integrated creative communications across a multitude of channels.”
“We have always provided digital content and insight to our clients, but Henrietta’s appointment to a newly created role further strengthens our ability and commitment to deliver the best customer experience across all channels. This is totally in line with how we help our clients sidestep the old ATL + BTL + digital model and embrace an integrated social media, mobile, direct, digital and data approach which duly delivers more engaging, responsive, and successful brands.” she adds.
Henrietta Bannister says: “I am very excited to be joining such a dynamic and forward-thinking integrated agency as Tangible UK, and I am looking forward to leading the digital strategy and content for Tangible UK’s clients across a multitude of channels. It is great to be part of a results-oriented team with a continuously growing roster of quality clients.”