TAN Media Partners with Nativo to Bring Native Advertising At Scale to UK

TAN Media, a content marketing specialist agency in the United Kingdom, and Nativo, the leading native advertising platform for marketers and publishers, today announced a landmark partnership that will enable marketers and publishers to embrace and adopt true native advertising at scale in the UK. In 2014, marketers are projected to spend £4 billion on brand content creation and distribution in the UK. In this new partnership, the combined strategic strengths of each business will help digital marketers effectively scale true native advertising in the territory, thereby reducing the amount of time and manual effort spent syndicating and trafficking brand marketing content across publisher publications, devices and platforms through the adoption of automated native ad solution.

“We’re excited to partner with a company that understands the power of content marketing and the critical role true native advertising at scale plays in the future of our industry,” said Nativo CEO Justin Choi. “TAN’s depth of content experience, broad publisher reach, and advertiser demand in the UK market coupled with Nativo's programmatic native advertising platform makes the promise of true native at scale a reality for brand marketers in the UK.” 

TAN Media has deep expertise in creating high-quality, engaging content for brand and agency clients by seasoned journalists and then distributing the tailored brand content to hundreds of premium UK publishers. By leveraging Nativo’s cross-platform native ad technology, TAN Media will immediately scale its existing distribution business, while also leveraging Nativo’s growing network of more than 250 publishers across 2,000 publications, further extending TAN’s distribution reach and positioning TAN as the largest provider of true native placements in the UK. 

“As we’ve seen demand for our services accelerate, our main challenge has been scaling content distribution, and reaching and engaging as many consumers as possible within our clients’ target audiences,” said Adam Rock, Managing Director at TAN Media. “The partnership with Nativo was an easy decision for us – in a fraction of the time, we can now natively distribute our content to hundreds of relevant websites simultaneously, and then optimise performance seamlessly across desktop and mobile platforms.”

In addition to helping UK publishers adopt marketing-leading native technology, Nativo and TAN will provide UK advertisers with scaled distribution of their branded content across popular content categories which include Automotive, Business & Finance, Entertainment, Health & Fitness, Lifestyle, News, Parenting, Technology, Travel, Sports and Fashion.