Talon today announced the appointment of Chris Greene in the newly created position of chief revenue officer (CRO). Chris joins Talon America from Cooler Screens where he served in the same role. He is responsible for leading new client development, revenue growth, go-to-market development and execution, and marketing in North America. Chris is based in Talon America’s New York City headquarters.
“Talon America is entering an accelerated growth phase in delivering data-led OOH creative, planning, buying, and proprietary technologies to advertisers,” said Jim Wilson, CEO of Talon America. “As we continue to scale the business to its next level to better serve national, regional, and local brands and agencies, Chris brings an impressive track record in leading high-performing OOH, media, and technology revenue teams. I’m confident he will be a tremendous asset as we deliver on our mission to be the partner of choice for a comprehensive set of OOH services and solutions.”
An established sales leader, Chris brings over 20 years of successful business development and consultative revenue leadership in OOH advertising, media, and technology services. As chief revenue officer of Cooler Screens, he led the sales organization for the largest digital in-store network start-up in the U.S., where he developed the go-to-market strategy and multi-channel partnerships with OOH specialist agencies, brands, shopper marketing, and other advertising channels. Previously, Chris led sales and revenue growth for cutting-edge advertising solutions with top companies, such as Orange Barrell Media, Yieldbot, Spotrunner, and Westwood One. He also oversaw title sponsorships and street furniture assets for Lyft Bikes, the largest bike-share operator in the world.
“Talon has built a trusted reputation for its focus on top talent, deep investments in technology-led OOH solutions, and for producing award-winning creative campaigns for renowned brands,” said Chris. “I’m thrilled to join Talon at a time of accelerated OOH growth. Talon’s differentiated strategy will continue to pave the way for leading the industry transformation for ‘unsiloing OOH’ with precision targeting, outcomes-based measurement, and cross-platform execution.”