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Talented Ladies Club Asks Women’s Euros 2022 Sponsors to Put Their Money Where Their Mouths Are and #PayFair

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Talented Ladies Club’s guerilla social and OOH campaign by Truant London takes on sponsors of the Women’s Euros 2022 who have big gender pay gaps

Talented Ladies Club Asks Women’s Euros 2022 Sponsors to Put Their Money Where Their Mouths Are and #PayFair

Truant London have created a guerilla campaign with Talented Ladies Club, calling out sponsors of the Euro’s 2022 who have large gender pay gaps.

Research using the latest gov.uk data shows that some of the UEFA Women’s Euro 2022 have very large pay gaps within their organisations. So while they are publicly cheering women on the pitch, it appears they are quietly underpaying their own female staff.

So while these companies are happy to shout about how they are ‘doing their bit’ for women by sponsoring the UEFA Women’s Euro 2022, here are some of the pay gaps they’re less happy to broadcast:

  • For every Euro a man earns at Booking.com, a woman earns just 58 cent.
  • For every Euro a man earns at TikTok, a woman earns just 70 cent.
  • For every Euro a man earns at Volkswagen, a woman earns just 85 cent.
  • For every Euro a man earns at Adidas, a woman earns just 86 cent.
  • For every Euro a man earns at Visa, a woman earns just 88 cent.
  • For every Euro a man earns at LinkedIn, a woman earns just 80 cent.

The campaign uses these statistics to change the logo of the event these organisations are sponsoring. For example Booking.com instead of sponsoring the Women’s Euros, is depicted as proudly sponsoring the Women’s 58 cent. The campaign calls on these brands to put their money where their mouth is and #PayFair.

The campaign will be going live in London on OOH in the lead up to the Euros final, on Wednesday 27th July.

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Brand: Talented Ladies Club

Client: Hannah Martin (Founder)

Agency: Truant London

Creative: George Bartlett, Charlie Lindsay

Design: Emily Forrester, Ramsey Chapman

Head of Hype & Culture: Lennie Hughes

Project Management: Georgina Shipp, Lois White

Media Company: Jack Arts

Genres: Storytelling

Categories: Women's Rights, Corporate, Social and PSAs

Truant London, Wed, 27 Jul 2022 08:00:46 GMT