Research using the latest gov.uk data shows that some of the UEFA Women’s Euro 2022 have very large pay gaps within their organisations. So while they are publicly cheering women on the pitch, it appears they are quietly underpaying their own female staff.
So while these companies are happy to shout about how they are ‘doing their bit’ for women by sponsoring the UEFA Women’s Euro 2022, here are some of the pay gaps they’re less happy to broadcast:
The campaign uses these statistics to change the logo of the event these organisations are sponsoring. For example Booking.com instead of sponsoring the Women’s Euros, is depicted as proudly sponsoring the Women’s 58 cent. The campaign calls on these brands to put their money where their mouth is and #PayFair.
The campaign will be going live in London on OOH in the lead up to the Euros final, on Wednesday 27th July.