Talent Partners, the leader in talent and production support services for more than 750 agency and advertiser clients representing 1,500 brands, has signed a year-long global sponsorship deal with Little Black Book Online, the international advertising community’s go-to news and networking site. The announcement was made today by Paul Muratore, President and Chief Executive Officer of Talent Partners.
“As we are constantly looking for new ways to better serve our clients and support the advertising community, being the global sponsor of Little Black Book Online was a no-brainer,” said Paul Muratore. “With a web audience of over 50,000 creatives monthly, it’s a great way for us to stay connected to our clients; providing them with relevant, timely information and advice to make their lives easier.”
Under the sponsorship deal, Talent Partners will contribute company news to LBBonline’s site, be a part of its weekly newsletter, and more. In addition to being able to share editorial content, Talent Partners will also sponsor the Little Black Book and Friends Beach at Cannes Lions, the leading international advertising festival. Heading into its 5th year, the Little Black Book and Friends Beach gives advertising clients and colleagues a chance to mix and mingle on the beach, while having access to free Wi-Fi, free sun loungers as well as a full restaurant and bar. Companies are free to come, set up for the day and entertain and network without spending a fortune and without running all over Cannes.
In its nearly 50-year history, Talent Partners has grown from a specialty payroll company focused on commercial talent to a powerhouse provider of more than 125 essential services, including talent negotiations and business affairs, traffic and clearance, rights and royalty management, signatory services, and more. The firm’s 750+ client roster includes 23 of the Top 25 largest U.S. advertising agencies and 23 of the Top 25 largest U.S. advertisers. The company’s 250+ person staff provides round-the-clock services from offices in New York, Chicago, Los Angeles, London and Toronto.