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TAL and Royal Flying Doctor Service Launch 'People Helping People' Campaign via BMF

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TAL's partnership with RFDS and the campaign will be launching this month during the Australian Open on TV and social channels

TAL and Royal Flying Doctor Service Launch 'People Helping People' Campaign via BMF
Australians can't help but help. It's built into our collective DNA. When someone needs a hand, we help out. In fact, 34% of us regularly volunteer our time to help others. It's a characteristic born out of necessity. You can't survive in this country, with its harsh weather, dangerous wildlife and, most of all, extreme remoteness, without helping one another.

TAL brings this community spirit to life in a campaign to launch its partnership with the Royal Flying Doctor Service (RFDS), one of the largest and most comprehensive aeromedical organisations in the world, providing extensive primary health care and 24-hour emergency service to people over an area of 7.69 million square kilometres.

RFDS still 2.jpgSays Jen Speirs, creative director, BMF: "As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runwaysRFDS still 3.jpg without kangaroos grazing along them, just don't exist. So the only reason a plane can land safely and respond to an emergency, is because the people on the ground step up. Whatever time it is. And that's the story we wanted to tell: people coming together, as Australians do, to get the job done. Perfectly captured by Ben and the Exit team."

Says Antony Wilson, general manager - brand, TAL: "This partnership is a coming together of two major brands. The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in Life Insurance. Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in This Australian Life".
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Advertiser: TAL

Production Company

Director: Ben Lawrence

DOP: Hugh Miller

Producer: Fiona Pakes

Production Company: EXIT Films


Music : Chandelier (Furler/Shatkin) by The Vitamin String Quartet

Music Supervision: Level Two

Sound Design: Rumble Studios


Edit Company: The Editors

Editor: Phil Horn

Creative Agency

Agency Production: Tamara Kennon

Art Buyer: Basir Salleh

Art Director: Jessica Roberts

Copywriter: Justin Butler

Creative Agency: BMF Sydney

Executive Creative Director: Cam Blackley

Group Account Directors: Danielle Richards

Head of TV / Production: Jenny Lee-Archer

Managing Director: Steve McArdle

Photographer: Thom Rigley

Planning Director: David Warren

Senior Account Manager: Kimberly Ngo

BMF, Tue, 23 Jan 2018 00:44:45 GMT