'Take The Poo To The Loo': Meet Mr Poo

Unicef India has launched a lighthearted film with a cartoon lump of faeces that carries a very serious message. Created by JWT Delhi, this four-minute animated video accompanies a frighteningly catchy tune that merges techno and Bhangra style music to highlight the dangers of public defecation. It begins with the lyrics: "First thing in the morning, what do I see? A pile of shit staring at me."

India has the highest number of people that don't use a toilet, a figure that sits at more than 620 million, around half of the country's population. The practice can lead to the contamination of drinking water and cause serious diarrhoea in children, thus leading to more serious diseases. 

It's a lighthearted, approachable idea to address a serious issue, much like Dumb Ways To Die so successfully did last year. 

Credits

Creative Agency : JWT, Delhi

Executive Creative Director: Sonia Bhatnagar

Creative Directors: Sundeep Sehgal, Shikha Sud

Client Servicing : Vipul Malviya, Avani Mankotia

Production House: EEKSAURUS

Director: Suresh Eriyat

Producer: Nilima Eriyat

Executive Producer : Mehernosh Dastoor

Music: Jolly Jose

Sound Engineer: Karan Gaba

Associate Director: Kevin Varghese, Paul Mathew

Project Co-ordination: Himakshi Rawal, Sakshi Gaur

Project Head: Arun Rane

Animation Team Lead ( 3D): Swapnil Patil

Animation Team: Swapnil Patil, Abhijit Bugde, Anik Roy, Debajyoti, Sanjay Patkar

Rigging: Hitendra Singh

Modeling: Aditya Raje, Keyur Patel, Khayali Pandya, Amar Patel, Devender Parmar

Pre-production: Arun Rane, Sunita Kathiwada, Anamika Baruah, Anushweta De Sarkar, Ranjit Mondal, Rajib Mandal, Kartiki Kolamkar, Divya Chaturvedi

Character Design: Sunita Kathiwada, Kartiki Kolamkar, Neha Katkar, Ranjit Mondal

Environment Design: Sunita Kathiwada, Ramesh Jadhav, Anushweta De Sarkar, Shailesh Chindarkar

Lighting: Devender Parmar, Amar Patel

Texturing: Devender Parmar, Khayali Pandya

Rendering: Aditya Raje, Hitendra Singh, Amar Patel

Compositors: Priyank Prem Kumar

Post Production: Jivan Gaikawad, Raghu Raj