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Take a Walk with CHI&Partners' Latest Ad for Hive

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Agency teams with Pretty Bird's Max Malkin to unveil third instalment brand's multi-market ‘Let’s Get Living’ campaign

Take a Walk with CHI&Partners' Latest Ad for Hive

Following on from the release of ‘Sweet Dreams’, Centrica-owned smart home brand Hive will this week unveil the third instalment in its multi-market ‘Let’s Get Living’ campaign, entitled ‘Walk’.

Breaking first in the UK before rolling out later in the week across the US and Canada, the 30 second spot further illustrates how Hive smart home solutions can help customers enjoy the moments that matter – this time focusing on a mother out on a walk, who is able to check that her teenage daughter is safely home by using the Hive Camera app.

The new Hive Camera gives customers peace of mind when they are away from home by allowing them to check in on their homes and loved ones via the camera’s HD live-streaming functionality, as well as letting them speak directly to their loved ones via two-way audio. The camera also features a wide-angle lens and offers night vision function.

The US and Canadian spot also spotlights another functionality of the Hive app, showing how it allows customers to turn on lights remotely via their phone.

‘Walk’ is the third instalment of four TV spots in the Hive ‘Let’s Get Living’ campaign, which spans radio, digital out-of-home, print and social media as well as TV. The first in the four-part campaign was ‘Perspectives on Life’, followed by ‘Sweet Dreams’.  

The ‘Let’s Get Living’ campaign aims to avoid the tech-focused stereotypes of the connected home category – instead showing how smart home services have a meaningful impact on daily life.

“Our aim was to bring the human touch to the Hive brand,” said Nicky Mackrell, Global Brand and Marketing Director, Centrica Connected Home. “We want everyone to be able to connect with the Hive experience, not just people interested in technology.”  

“Let’s Get Living is designed to capture moments where smart home technology brings tangible benefits, showing everyday situations we can all relate to,” said Mackrell.

Nina Bhatia, Managing Director of Centrica Connected Home, said, “Thanks to our knowledge of more than half a million customers, we know there’s no one-size-fits-all approach. We’re responding to that, providing tailored and accessible smart home experiences to make everyday life easier.”

“There’s still a big job to do to show people how having a smart home enhances daily living, which is what our campaign sets out to do. Our brand positioning, Let’s Get Living creative and our subscription plans are all about freeing people up to help them get more from life.” 

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Client

Advertiser: Hive

Post Production / VFX

Grade: The Mill

Post Production Company: Big Buoy

Producer: Polly Durrance

Creative Agency

Creative Agency: CHI&Partners

Creatives: William Cottam, Duncan Brooks

Executive Creative Director: Micky Tudor

Planner: Oliver Feldwick

Producer: Ruby Hill

Production Assistant: Hannah Greene

Social: AllTogetherNow

Social Planner: Flora Proudlock

TV Producer: Rob Steiner

Media Agency

Media Agency: MediaCom / Neo@Ogilvy / Mindshare

Production Company

Director: Max Malkin

DOP: John Lynch

Producer: Ted Thornton

Production Company: Pretty Bird

Music

Audio Post Production: Wave

Music Production: Tin Drum Music

Sound Engineer: Aaron Reynolds, Tom Heddy

Voice-over: Sharon Small, Dolly Wells, Juliana Yazbeck, Amy Reitsma

Offline

Edit Company: The Whitehouse

Editor: Sam Gunn

Producer: (Antonia Porter

Genres: People

Categories: Home Appliances, Tools

The&Partnership, Tue, 04 Jul 2017 12:49:07 GMT