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Take a Peek at Snickers' Super Bowl Ad Starring Muscleman Danny Trejo

Creative 253 Add to collection

BBDO New York launches a 'Very Brady' teaser ahead of the big event

Take a Peek at Snickers' Super Bowl Ad Starring Muscleman Danny Trejo

SNICKERS has launched a “very Brady” teaser as a way to whet viewers’ appetite for the brand’s upcoming Super Bowl ad.

A veteran of advertising on Super Bowl Sunday, SNICKERS has a rich history of ads going back to 2010, when the brand launched its award-winning “You’re Not You When You’re Hungry” campaign featuring Betty White. The spot was voted the most popular in the game in YouTube’s AdBlitz poll.

Now, for the first time in brand history, SNICKERS is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.

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Post Production / VFX

Compositor: Nathan Kane

Creative Director: Ben Smith

Executive Producer: Verity Kneale

Post Production Company: The Mill

Producer: Verity Kneale

VFX Supervisor: Nick Tanner

Production Company

Director: Jim Jenkins

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive


Music Production: Q Department

Sound Mix: Tommy Juacarone/Sound Lounge

Recording: Loren Silber @ Lime Studios


Edit Assistant: Healy Snow

Edit Company: Arcade Edit

Editor: Geoff Hounsel

Producer: Kirsten Thon-Webb

Creative Agency

Account Executive: Jocelyn Choi

Art Director: Sei Rey Ho

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Rich Douek

Creative Agency: BBDO New York

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: (Group) Amy Wertheimer, (Music) Amy Wertheimer

Group Account Directors: Susannah Keller

Head of TV / Production: Dave Rolfe

Managing Director: Kirsten Flanik

Planner: Alaina Crystal


Advertiser: SNICKERS

Genres: Comedy

Categories: Food, Confectionery

BBDO New York, Wed, 21 Jan 2015 17:48:37 GMT