BBDO New York
Wed, 21 Jan 2015 17:48:37 GMT
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Take a Peek at Snickers' Super Bowl Ad Starring Muscleman Danny Trejo
BBDO New York launches a 'Very Brady' teaser ahead of the big event
SNICKERS has launched a “very Brady” teaser as a way to whet viewers’ appetite for the brand’s upcoming Super Bowl ad.
A veteran of advertising on Super Bowl Sunday, SNICKERS has a rich history of ads going back to 2010, when the brand launched its award-winning “You’re Not You When You’re Hungry” campaign featuring Betty White. The spot was voted the most popular in the game in YouTube’s AdBlitz poll.
Now, for the first time in brand history, SNICKERS is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.
CREDITS
Music / Sound
Brand
Agency / Creative
Editorial
Production
Post Production / VFX
Genres: Comedy
Categories: Confectionery , Food
BBDO New York, Wed, 21 Jan 2015 17:48:37 GMT
