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Take a Musical Journey through Mali in Latest Google Arts & Culture and Passion Paris Collaboration

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Join Ali Farka Touré and his famous taxi-bike for a colorful and musical journey through Mali

Take a Musical Journey through Mali in Latest Google Arts & Culture and Passion Paris Collaboration

In an effort to bolster its cultural tool and portfolio, Google Arts & Culture is developing a page dedicated to Mali, with a mixed media film directed by Passion Paris' Axel Digoix.

Through this film which follows the world renowned and emblematic Ali Farka Touré and his famous taxi-bike, we get to journey across Mali traveling to the sounds of Touré’s song ‘Howkouna‘.

Performed by more than 10 different musicians throughout Mali, the music of the film becomes a trail of breadcrumbs, guiding us in through the wonders of the country.

By choosing to produce this film in mixed media, Google Arts & Culture gave Axel Digoix free reign to work his magic by putting together a super colorful artistic direction. The animation is peppered throughout the different live action sequences, and creates a poetic atmosphere where music, film and animation come together in perfect harmony.

Axel Digoix had already directed two video clips in 2D for the Malian group Tinariwen, so this new project came as a natural continuation for him, as well as an exciting challenge which he embraced with passion.

At the end of this journey of discovery, by Ali Farka Touré’s side, we can’t help but feel a sense of wonder and amazement from the kaleidoscope of Mali’s culture and history. Passion Paris is proud to have supported Axel Digoix in this new project. 

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Client

Advertiser: Google Arts & Culture

Production Company

Production Company: Passion Paris

Director: Axel Digoix

Producer : Marc Bodin-Joyeux

Producer: Andrew Caulcutt

Line Producer : Isa Taoui

Animation

Storyboard & Illustrations : Axel Digoix

Animation studio : Kombbo

Animation : Camille Guillot

Animation : Pauline Guitton

Animation : Paul Bouchard

Background : Thomas Reteuna

Background : Adrien Pires

Compositing : Adrien Pires

Editing : Laurent Blot

Editing : Mehdi Alavi

Malian Musicians perform

Song : Howkouna by Ali Farka Touré

Sound

Sound Company: Studio Delta

Audio Mix : David Cukier

Musicians

Ngoni : Djime Sissoko

Vocal & Guitar : Kader Tarhanine

Vocal : Cheick Siriman Sissoko,

Vocal : Mylmo

Calebass : Mohamed Alhousseyni

Kora : Mamadou Sidiki Diabaté

Violin : Adama Sidibé

Vocal : Kadidiatou Ba

Balafon : Kassim Keita

Vocal : Safi Diabaté

Basse : Dramane Toure

Vocal : Tiale Arby

Guitar & vocal : Vieux Farka Touré

Arrangement

: Massamou Wele Diallo

: Abdallah Ag Amano

Sound recording

: Yaya Diarra

Shooting

: Mahadi Diouara dit Kissima Cheick Sy

: Bocar Mahamane

Artistic Direction

: Manny Ansar

: Ehamatt Ag Elmedi

: Abdallah Ag Amano

Genres: Animation

Categories: Music video, Short Films and Music Videos

Passion Paris, Mon, 14 Mar 2022 10:04:00 GMT