'Take a Day to Remember'

The National September 11 Memorial & Museum was conceived to honor the lives of the thousands of men and women who lost their lives on that day in 2001, However, after 12 years, it’s become easy for some folks to forget what happened on that fateful day.
 

In an effort to encourage people to take a day to pause…take a day to reflect…take a day to bear witness…to take a day to remember the day that changed us forever, the 9/11 Memorial, this week, launched a new public awareness campaign.

 

 

The multimedia campaign, which was created pro bono by BBDO New York, includes print, outdoor, digital and video advertising.  TV features the voiceover of Robert De Niro, and drives people to www.911memorial.org where they can learn more. 

Credits

 
Agency: BBDO New York
Client: The National September 11 Memorial & Museum
Title: “Day to Remember”
 

Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Executive Creative Director:                            Mike Smith
ACD/Art Director: Marcel Yunes
ACD/Copywriter: Rick Williams

 
Group Executive Producer: Julian Katz
Senior Integrated Producer: Neely Lisk
Executive Music Producer: Rani Vaz

 
Account Director: Neil Onsdorff
Account Executive: Jennifer Sullivan

 
Production Company: Brand New School, New York
Executive Creative Director: Jonathan Notaro
Managing Partner: Devin Brook
Head of Production: Julie Shevach
Art Director: Kris Wong
Animators: Morten Christensen, Peter Harp, Jim Forster 
Flame Artist: Mark French
Producer: Joe Balint
 

Music: AKM Productions 
 

Recording Studio: The Kitchen, New York
Mixing Engineer: Corey Bauman