Caviar director helms fun new promo for the London artist's new track 'Christ Flow'
Caviar director Taichi Kimura has helmed the promo for Barny Fletcher's bright and brash new track 'Christ Flow'.
The track evolved from a playful freestyle, matching Fletcher’s rapid-fire delivery and scattergun beats with lyrics that appear as knowingly careless as they are surreal and affectionate - few new artists, after all, cut through the bombast with a frank admission of crying to ‘The Iron Giant’.
The video to Christ Flow is the perfect outlet for Barny’s energy, letting Fletcher loose on a tiny Asian supermarket in Elephant & Castle with wild results.
Director Taichi says: “It’s rare to see a hip hop music video these days which is fun and takes itself less seriously. As soon as I heard Barny’s track, I knew I wanted to re-create something similar to what I used to see back on MTV when I was a kid, but adding in some modern elements.”
Barny Fletcher was born in Somerset to a photographer father, filmmaker mother and a house crammed full of music. His early record collection ranged from the storytelling of Rodriguez and the skits of old-school Eminem to avantgarde humourists Bonzo Dog Doo-Dah Band - all of which, in its own way, informs Barny’s brilliantly refreshing twist on classic hip hop, vintage soul, and killer pop hooks. Aged just 20 years old and already working on new music with the likes of DJ Shadow, Ratboy, Cadenza and Paul White, Barny writes songs about - but not limited to - “Love. Hate. Girls. Holidays. Water. Octopus. Giraffe Coats. Whatever I feel like, there are no rules or regulations. That’s why I chose to do music instead of Uni.”
Wherever Christ Flow comes from - “It don’t mean much / but it’s sounding tight though" - what’s emerged is a record full of energy, ideas, and the unpredictability of the everyday: all of which is true, too, of the startling young talent that is Barny Fletcher.