Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

TAC’s Goes Social with ‘Best in Slow’ via Loud&Clear


Encouraging people to listen to their beloved pets when it comes to road safety

TAC’s Goes Social with ‘Best in Slow’ via Loud&Clear

For its latest campaign, TAC has directly targeted users of social media, with a particular focus on reaching younger drivers, who continue to be over-represented in road trauma.

Created by Melbourne digital agency Loud&Clear, TAC’s “Best In Slow” campaign sees a production team responding to users who’ve tagged images of their pets through the #bestinslow tag on Twitter, Vine and Instagram. Within a few minutes, the user's pet is the star of a quirky, personalised animated song with a subtle reference to "taking it slow". 

Loud&Clear head of content Joel Beath says: “We wanted to do something friendly, a bit quirky and unique for TAC’s social campaign. People love posting pictures of their pets online and, hashtags like #dogsofinstagram have hundreds of thousands of followers, we thought, why not find a way to use the popularity of these hashtags, and how much people love their pets to get a message across?”

TAC head of community relations Joe Calafiore said this new online venture was an alternative way of encouraging people to stick to the speed limit. 

“Pets to most of us are like family and don’t want to see their loved ones get hurt. #bestinslow is a light-hearted approach to getting people to stop and think about their behaviour on the road, with a serious message that speed kills,” he said.

Speeding is one of the biggest killers on our roads with excessive or inappropriate speeding contributing to around one in three road deaths in Victoria.

The #bestinslow playlist has been specifically designed to cater for this with tracks based on those from artists like Kanye West and LMFAO, but the catalogue can also suit older generations and their pets with inspirations ranging from Fleetwood Mac to The Eagles.

The campaign is on now and will run until next Wednesday.

Visit or follow the feed on Twitter and Instagram at @bestinslow.


Music / Sound
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Corporate, Social and PSAs, Road safety, Fri, 01 May 2015 03:56:32 GMT