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Taco Bell’s ‘Web of Fries II: Franchise Wars’ is a Tale of Fast Food Revenge

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Deutsch created the blockbuster-style trailer to announce the return of nacho fries for a limited time

Taco Bell’s ‘Web of Fries II: Franchise Wars’ is a Tale of Fast Food Revenge
Nacho Fries are back at Taco Bell and to re-launch the product, creative agency Deutsch created a sequel to their ‘Web of Fries’ trailer, ‘Web of Fries II: Franchise Wars.’

The trailer takes the style of a big-budget Hollywood action romp, making a few subtle digs at Taco Bell’s competitors along the way.

The story of the movie, which we can only hope (probably in vain) will see a full cinematic release, hero  Josh Duhamel return to a future dystopia where the people are engaged in a rebellion against the tyranny of Big Fry (any guesses which franchise they’re aiming at?). It’s got it all - love, action, revenge.

The integrated campaign includes TV, radio, digital and social which will run through the summer culminating with a Demolition Man pop-up at a Taco Bell in San Diego from July 19th to 21st.

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Music Company: Mophonics

Composer: Stephan Altman ASCAP


Edit Company: Union Editorial

Editor: Jim Haygood

Edit Assistant: Joe Hughes

Executive Producer: Joe Ross

Post Production / VFX

Post Production Company: Method

VFX Supervisor: Vernon R. Wilbert Jr.

Grade: CO3

CG Supervisor: Nate Shaw

VFX Producer: Mike Zavala

Flame Lead: Ian Holland

Coordinator: Salee Black

Executive Producer: Andrew J. Bell, Ashley McKim (CO3)

Colour Producer: Gabriel Wakeman

Production Company

Production Company: Reset

Executive Producer: Jen Beitler

Director: Wally Pfister

Producer: James Graves

Managing Director: Dave Morrison


Sound Company: Lime

Executive Producer: Susie Boyajan

Assistant Mixer: Peter Lapinski

Audio Mix: Mark Meyuhas


Advertiser: Taco Bell

Clients: SVP, Advertising and Brand Engagement – Tracee Larocca / Manger, Advertising – Brian Darney / Senior Associate Manager, Advertising – Amanda Barbosa

Chief Brand Officer: Marisa Thalberg

Creative Agency

Creative Agency: Deutsch

Copywriter: Bobby O’Neill

Executive Creative Director: Brett Craig

Chief Creative Officer: Pete Favat (North America)

Group Account Directors: Matt Matzen

Strategy Director: Lindsey Allison (Co-Director),Armando Potter

Account Executive: Jenny Wolf

Director of Integrated Production: Vic Palumbo

Senior Art Director: Jamie Kiersted

Senior Producer: Mariana Perin

Account Supervisor: Kelly Childers

Assistant Account Executive: Eddy Perezic

Music Producer: Chase Butters

Music Director: Eryk Rich

Music Coordinator: Dez Davis

Director of Integrated Business Affairs: Abilino Guillermo

Senior Business Affairs Manager: Charissa Kinney

Director or Broadcast Traffic: Carie Bonillo

CEO, North America: Mike Sheldon

President, Los Angeles: Kim Getty

Executive Business Affairs Manager: Ken Rongey

Categories: Fast food, Retail and Restaurants

Deutsch LA, Fri, 13 Jul 2018 10:45:33 GMT