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Taco Bell Transforms the Moon into a Billboard with First Truly 'Global' Campaign

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Deutsch LA launches a new lunar phase, 'Taco Moon'

Taco Bell Transforms the Moon into a Billboard with First Truly 'Global' Campaign

Ever thought a half moon in the sky looked deliciously familiar? 

Deutsch LA is transforming the moon into a billboard and claiming a new lunar phase, 'Taco Moon' in first-ever global campaign for Taco Bell.  

"Ever noticed sometimes the moon looks like a taco? Of course you haven't, but maybe now you will," says Karen Costello, chief creative officer, Deutsch LA. "Because we hijacked one thing everyone in the world can see - the moon - and turned it into literally the world's biggest billboard."

To announce 'Taco Moon', Taco Bell is offering free crunchy tacos to foodies across the world on May 4, when a half taco moon is visible in the sky. Fans in the U.S. can claim their free taco between 8-11:59 PM in-store or all day through the app or online.

"So, when you see a Taco Moon, you get free tacos. It's simple, bold and just the right amount of irreverent. The perfect way for Taco Bell to share tacos with the whole world," says Costello. 

The international integrated campaign will include nine :15 second spots and elements for social and digital. "Taco Moon" is the first activation under a new campaign titled, "I See a Taco," which will be rolling out with more initiatives in the coming months, inviting fans across the globe to see tacos everywhere in their daily lives. ​

Deutsch LA recently expanded its relationship to handle international work, with "Taco Moon" marking the first global campaign from the new partnership. 

More information about Taco Moon at

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Client Credits & Titles

Head of International Marketing: Taylor Montgomery

Senior Director of Advertising: Ashley Prollamante

International Marketing Manager: Jessica Kleinert

Associate Manager, Brand Experience: Eddy Perezic

Associate Manager, Social Media: Erika Prime

Social Media Strategist: Lauren Freund

Deutsch LA Credits & Titles
Creative Credits

Executive Creative Director: Guto Araki

Creative Director: Stephanie Kohnen

Creative Director: Daniel Chen

Senior Art Director: Karter Krasselt

Copywriter: Ryan Siepert

Copywriter: Amy Char

Art Director: Cameron Cartwright

Design Director: Jean-Lou Renoux

Designer: Jeremy Gozzip

Director of Assets and Content: John Cluckie

Executive Producer: Paul Roy

Senior Producer: Chris Schaldenbrand

Senior Art Producer: Shelly Amin

Producer: Mel Case

Associate Producer: Lexie Curatolo

Music Director: Chip Herter

Music Coordinator: Will Eichler

Account Management Credits

Group Account Director: Matt Matzen

Account Director: Kelly Childers

Account Supervisor: Kaley Barenkamp

Senior Account Executive: Kristen Engasser

Account Executive: Rewdjety Redick

Assistant Account Executive: Chuckie Presto

Account Planning

Group Planning Director: Kelsey Karson

Associate Strategy Director, Social: Lauren Murphy

Junior Strategist: Karina Azevedo

Business Affairs/Traffic

Executive Business Affairs Manager: Ken Rongey

Video Editorial Company

Production Company Name: Steelhead

Editor: Sky Kim

Head of Post Production: Jennifer Mersis

Senior Producer, Resource Manager: Heather Stanic

Freelance Post Producer: Dominick Guglielmo

Motion Design Director: Andrea Senise

Freelance Motion Designer: Johanna Huss

Freelance Assistant Editor: Luke Buckley

VFX Supervisor: Mike Reigle

Mixer: Cayce Sylvester

Look Promo Video Licensed/Composed Music, Credits and Track Info

Track: Starry Night

Composer: Nando Duarte

I See A Taco Production Company

Production Company Name: Prettybird/ Scoundrel

Director: Matt Weston

Executive Producer: Suzanne Hargrove (Prettybird)

Executive Producer: Adrian Shapiro (Scoundrel)

Line Producer: Ben Scandrett-Smith

I See A Taco Editorial Company

Editorial Company Name: Whitehouse

Editor: Matt Badger

Producer: Lucia Villalta

I See A Taco Finishing Company

Finishing Company Name: Tribbo

VFX Supervisor: Bibinho Carvalho

Senior Flame Artist: Rodrigo Pina

VFX Producer: Pamella Pesereli

Genres: Storytelling

Categories: Fast food, Retail and Restaurants

Deutsch LA, Thu, 29 Apr 2021 08:10:00 GMT