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Taco Bell Spot Shows the Real ‘Grande Papi’

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Strutting down for a ‘Big Poppa’ steak burrito

Taco Bell Spot Shows the Real ‘Grande Papi’

 

I wanted to share with you our second Taco Bell spot for television. “Grande Papi” shows a father strutting down to his local Taco Bell for the “Big Poppa” of steak burritos while passersby coo at his baby daughter, who is strapped to his chest. 
 
 
Deutsch wrote the spot around the commercial’s song, which was picked because they wanted a “big” soundtrack. It’s a Spanish rendition of the Notorious B.I.G.’s “Big Poppa” that our creatives translated themselves with Google Translate, just as they did in our “Viva Young” Super Bowl spot. Because the Spanish translation is so much wordier, our writers took some liberties with the chorus, but intentionally left enough of a mouthful to keep it a little weird. As with our use of fun’s “We Are Young” in the Super Bowl, the Spanish translation seemed to match Taco Bell’s “Live Mas” tagline, which mixes both English and Spanish.
 
Director Noam Murro, who also directed Taco Bell’s game day spot and the new “300” sequel, plays up the juxtaposition of the nerdy dad with the hip-hop song. Whether or not dad is a Big Poppa with swagger is for you to decide.
 
Credits
 
Agency: Deutsch
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Kacey Hart
Music Supervisor: Dave Rocco
 
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
 
Editorial Company: Rock Paper Scissors
Editor: Jonnie Scarlett
Assistant Editor: Chad Hoerner
Executive Producer: CL Weaver
 
Post Production: A52
Lead Flame: Andres Barrios
CG Supervisor: Andrew Romatz
VFX Producer: Jamie McBriety
EP: Megan Meloth
 
Color: The Mill
Colorist: Adam Scott
 
Audio Mix: 740 Sound
Mixer: Andrew Tracy 
 
Music: Beacon Street Studios
Composer: Beacon Street Composers
Senior Producer: Adrea Lavezzoli
 
Shoot Location: Los Angeles, CA
 
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lbbonline.com, Mon, 11 Feb 2013 09:47:13 GMT