Taco Bell Reclaims December Babies Birthday’s from Christmas Celebrations

Spark Foundry and Jungle Creations’ people-focused media brand VT have launched a new digital campaign today for Mexican-Inspired brand, Taco Bell UK, cutting through the noise by inviting people not to talk about Christmas.

In the video, which can be viewed here, Taco Bell highlights how each year an average of 55,000 birthdays are forgotten due to being held in the same month as Christmas. We hear stories from various individuals who don’t enjoy the Christmas period because of this. The creative highlights how they have had countless overlooked birthdays and missed presents, telling them to reclaim the celebrations and disrupt the usual festivities to make their December birthday front and centre by showing that tacos can be the ultimate freedom food this December.

This tongue in cheek campaign, aimed at a younger audience of 16–34-year-olds, will run across social media throughout the month of December, amplified across VT’s social media channels including TikTok, Facebook and Instagram.

Lucy Dee, UK head of marketing at Taco Bell said: “Why have a Christmas dinner when you can have tacos?! Tacos aren’t always top of mind over the festivities, so we wanted to align ourselves with something else that people might not often think about – birthdays in December! We wanted something fun and playful to get customers’ attention and this campaign does just that.”

Liz Ragoo, managing partner at Spark Foundry said: “With the majority of brands celebrating traditional Christmas elements in their ads from Santa and turkey, to gifting and family get-togethers, we wanted this campaign to really stand out by using humour to grab viewers’ attention. The Jungle Creations partnership does that beautifully; allowing us to not only cut through the noise but also deliver a unique message to our core audience.”

The creative was produced by Jungle Creations, with Spark Foundry handling the media strategy, planning and buying, and SPP Media who brokered and managed the partnership.