As one of the first brands to play in the Non Fungible Tokens space, Taco Bell dropped NFTaco Bell, a collection of five pieces of art with five editions of each. 

A non-fungible token is a type of cryptographic token which represents something unique. NFTs are called non-fungible because they are not mutually interchangeable, since they contain unique information, although it is possible to mint any number of NFTs representing the same object.

The original and iconic artwork was created by a team of Deutsch LA creatives and was inspired by the Spicy Potato Soft Taco and the Crunchy Taco. Within 30 minutes of the drop, the collection sold out via Rarible. Priced at just $1, the price of a delicious Taco Bell taco, the pieces are up for resale in the thousands - one is priced at upwards of $17,000. All profits earned on the brand-side will be donated to the Taco Bell Foundation, to empower youth to discover and pursue their career an educational pathways. 

As an added surprise, once the NFTaco Bell artwork was purchased, the original purchaser was gifted Taco Bell for a year.