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Taco Bell is First Brand to Drop a Non-fungible Tokens Collection

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Iconic and original artwork sold out within minutes

Taco Bell is First Brand to Drop a Non-fungible Tokens Collection

As one of the first brands to play in the Non Fungible Tokens space, Taco Bell dropped NFTaco Bell, a collection of five pieces of art with five editions of each. 

A non-fungible token is a type of cryptographic token which represents something unique. NFTs are called non-fungible because they are not mutually interchangeable, since they contain unique information, although it is possible to mint any number of NFTs representing the same object.

The original and iconic artwork was created by a team of Deutsch LA creatives and was inspired by the Spicy Potato Soft Taco and the Crunchy Taco. Within 30 minutes of the drop, the collection sold out via Rarible. Priced at just $1, the price of a delicious Taco Bell taco, the pieces are up for resale in the thousands - one is priced at upwards of $17,000. All profits earned on the brand-side will be donated to the Taco Bell Foundation, to empower youth to discover and pursue their career an educational pathways. 

As an added surprise, once the NFTaco Bell artwork was purchased, the original purchaser was gifted Taco Bell for a year.  

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Client Credits

VP, Marketing Activation: Sasha Wolfe

Sr Director, Advertising: Ashley Prollamante

Associate Manager: Edwin Perezic

Social Media Associate Manager: Erika Prime

Social Media Strategist: Lauren Freund

Deutsch LA Credits and Titles

Creative Credits:

SVP, Creative Director: Jeremiah Wassom

SVP, Creative Director: Armando Samuels

SVP, Creative Technology Director: Chris Allick

Creative Director: Daniel Chen

Creative Director: Stephanie Kohnen

Associate Creative Director: Maria Snell

Associate Creative Director: Christian Silva

SVP, Director of Digital Production: Laura Tron

Senior Producer, Digital: Ariel Theraube

Account Management Credits

Group Account Director: Matt Matzen

Account Director: Kelly Childers

Account Planning

Group Strategy Director: Kelsey Karson

Strategy Director: Iyana Sarrafieh

Senior Social Strategist: Lauren Murphy

Strategist: Sara Singh


Senior Designer: Erica Park

Senior Designer: Alya Kim

Social Art Director: Cameron Cartwright

Art Director: Micah Wilkes

Genres: Storytelling

Deutsch LA, Tue, 09 Mar 2021 19:37:06 GMT