Tue, 09 Mar 2021 19:37:06 GMT
As one of the first brands to play in the Non Fungible Tokens space, Taco Bell dropped NFTaco Bell, a collection of five pieces of art with five editions of each.
A non-fungible token is a type of cryptographic token which represents something unique. NFTs are called non-fungible because they are not mutually interchangeable, since they contain unique information, although it is possible to mint any number of NFTs representing the same object.
The original and iconic artwork was created by a team of Deutsch LA creatives and was inspired by the Spicy Potato Soft Taco and the Crunchy Taco. Within 30 minutes of the drop, the collection sold out via Rarible. Priced at just $1, the price of a delicious Taco Bell taco, the pieces are up for resale in the thousands - one is priced at upwards of $17,000. All profits earned on the brand-side will be donated to the Taco Bell Foundation, to empower youth to discover and pursue their career an educational pathways.
As an added surprise, once the NFTaco Bell artwork was purchased, the original purchaser was gifted Taco Bell for a year.
VP, Marketing Activation: Sasha Wolfe
Sr Director, Advertising: Ashley Prollamante
Associate Manager: Edwin Perezic
Social Media Associate Manager: Erika Prime
Social Media Strategist: Lauren Freund
SVP, Creative Director: Jeremiah Wassom
SVP, Creative Director: Armando Samuels
SVP, Creative Technology Director: Chris Allick
Creative Director: Daniel Chen
Creative Director: Stephanie Kohnen
Associate Creative Director: Maria Snell
Associate Creative Director: Christian Silva
SVP, Director of Digital Production: Laura Tron
Senior Producer, Digital: Ariel Theraube
Group Account Director: Matt Matzen
Account Director: Kelly Childers
Group Strategy Director: Kelsey Karson
Strategy Director: Iyana Sarrafieh
Senior Social Strategist: Lauren Murphy
Strategist: Sara Singh
Senior Designer: Erica Park
Senior Designer: Alya Kim
Social Art Director: Cameron Cartwright
Art Director: Micah Wilkes
Genres: StorytellingDeutsch LA, Tue, 09 Mar 2021 19:37:06 GMT