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Taco Bell Is 'Chasing Gold' in This Darren Criss-Fronted Mockumentary Trailer

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Deutsch traces the rise and fall of a singer who makes it big off Nacho Fries

Taco Bell Is 'Chasing Gold' in This Darren Criss-Fronted Mockumentary Trailer
Taco Bell’s highly-anticipated Nacho Fries dropped on menus in the US for a limited time on June 6. To support the drop, Taco Bell and Deutsch have released a new mock-movie trailer entitled 'Chasing Gold,' featuring Golden Globe winning actor Darren Criss and actor/comedian Chris Diamantopoulos. 

The trailer sets up the rise-and-fall of a singer who makes it big off Nacho Fries, only to learn that fame, just like Nacho Fries, is limited time only. Alongside the mock-trailer is a fully produced, original song written by Jingle Punks and sang by Darren Criss.


“Taco Bell fans continue to go through this emotional rollercoaster when Nacho Fries disappear and reappear on the menu,” said Brett Craig, chief creative officer, Deutsch Los Angeles. “We leaned into this to create a rise-and-fall love ballad all about Nacho Fries that will leave people wanting to hear more… from Darren Criss because he is a ridiculously good singer.”


The integrated campaign includes TV, radio, digital and social elements and that will run through the summer.

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Client

Brand: Taco Bell

Chief Marketing Officer: Marisa Thalberg

SVP: Tracee Larocca (Advertising & Brand Engagement)

Brand Manager: Kristen Powell (Brand Experience)

Director of Advertising: Ashley Prollamante

Post Production / VFX

Colourist: Stefan Sonnenfeld (Senior, Company 3)

Post Production Company: Chimney

Producer: Susie Cobb (Chimney)

VFX Supervisor: Frederick Ross (Chimney)

Color Company: Company 3

Senior Producer: Gabriel Wakeman (Company 3)

Executive Producer: Ashley McKim (Company 3), Ron Moon (Chimney)

VFX Artist: Felix Thedeby (Chimney)

Sound

Sound Company: Lime Studios

Audio Mixer: Mark Meyuhas

Assistant Mixer: Peter Lapinski

Executive Producer: Susie Boyajan

Other

Public Relations: Essiak Fernandez

Senior Bidder: Brooklyn Fecter

Creative Agency

Creative Agency: Deutsch

Chief Creative Officer: Brett Craig (LA), Pete Favat (North America)

Creative Director: Jeremiah Wassom, Chris Jones

Strategist: Troy Gary

Associate Creative Director: Mikey Sison

Senior Copywriter: Daniel Chen

Head of Production: Diego de la Maza

Executive Integrated Producer: Laura Tron (Digital)

Senior Integrated Producer: Ariel Theraube (Digital)

Integrated Producer: Steven Frailey

Music Director: Eryk Rich

Senior Music Supervisor: Chase Butters

Music Supervisor: Dez Davis

Design director: Jean-Lou Renoux

Designer: Erica Park

Junior Designer: Jeremy Gozzip

Group Account Directors: Matt Matzen (EVP)

Account Director: Kelly Childers

Account Supervisor: Katie Heinerikson

Account Executive: Eddy Perezic

Assistant Account Executive: Kristen Engasser

Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Ken Rongey

Senior Business Affairs Manager: Charissa Kinney

Director or Broadcast Traffic: Carie Bonillo

Head of Strategy: Kelsey Hodgkin (EVP)

Group Strategy Director: Armando Potter (VP)

CEO, North America: Mike Sheldon

President, Los Angeles: Kim Getty

Associate Integrated Producer: Kemi Adeniji (Digital)

Broadcast Traffic Manager: Ana Barraza, Anna Brito

Production Service

Production Service Company: The Lift

Managing Director: Avelino Rodriguez

Line Producer: Fuad Abed Dalton (Live Action), Jose Aguirre (Food)

Production Company

Production Company: Neighborhood Watch (Live-Action), French Butter Films (Food)

Director: Jeremy Saulnier (Live-Action), Brett Froomer (Food)

DOP: Larkin Seiple (Live-Action), Brett Froomer (Food)

Executive Producer: Richard Peete, Matthew Snetzko, Traci Carlson, Ivo Knezevic (Food)

Line Producer: Theolonious Brooks

First Assistant Director: Tim Harris

Music

Executive Creative Director: Matt Chambless

Senior Producer: Miles Kennedy

Songwriter: Jared Gutstadt (Jingle Punks CCO and Producer), Jesse Siebenberg (Track Production), Scarlett Burke

Offline

Edit Company: Union Editorial

Editor: Jim Haygood

Edit Assistant: Brian Leong

Executive Producer: Joe Ross

President: Michael Raimondi (Managing Director)

Genres: Music performance, People, Comedy

Categories: Retail and Restaurants , Fast food

Deutsch LA, Tue, 11 Jun 2019 16:51:55 GMT