Taco Bell Goes XXL with Deutsch LA

In Deutsch LA's new ad for Taco Bell, you soon realize that the aptly named XXL Steak Nachos are a little daunting for the average-sized human. So perhaps you should try being NBA star Kevin Love.

“Kevin Love’s XXL Life” features Minnesota Timberwolves basketball star (and first-time All Star) Kevin as he goes through his every day life—one in which he just happens to be bigger than everyone else around him. It’s part of our tradition of connecting to people in ways they understand. So we see giant-sized Kevin helping someone reach a book or fighting with an extra-large snowball.

The ad was shot in Minnesota, using Midwestern talent, and the snowball scene was actually about -60 below with wind chill. Kevin had to leave for two hours during the shoot for basketball practice.

The spot was directed by Brian Billow, who recently relaunched the Kool-Aid man but is perhaps best known for his short film re-imagining the origins of the KISS ballad “Beth.”

Client’s Proper Name:

Taco Bell

Assignment:

XXL Steak Nachos “Kevin Love’s XXL Life”

Client Contact:

Chief Marketing Officer:                                     Chris Brandt                 

Brand Creative Director:                                   Tracee Larocca            

Senior Manager, Brand Experience:          Aron North

Associate Manager, Brand Experience:     Melanie Fitzgerald

Deutsch Creative Credits and Titles:

Executive Creative Director:                       Brett Craig

Creative Director:                                     Josh DiMarcantonio

Creative Director:                                     Jason Karley

Associate Creative Director                          Gordy Sang

Associate Creative Director                          Brian Sieband

Senior Art Director:                                  Jeremiah Wassom

Senior Copywriter:                                   Trey Tyler

Director of Integrated Production:                Vic Palumbo

Executive Producer:                                  Paul Roy

Sr. Producer:                                           Jeff Perino

Music Director:                                        Dave Rocco

Live Action Shoot Production Company: Anonymous Content

Director:                                                 Brian Billow

Executive Producer:                                  Eric Stern

Producer:                                                Betsy Oliver

Director of Photography:                              Jon Zilles                     

Food Shoot Production Company: Arf&Co.

Director:                                                 Alex Fernbach

Sr. Executive Producer                              Mark Fitzmartin

Editorial Company/Post Production: No. 6 Editorial

Editor:                                                    Kevin Zimmeran

Assistant Editor:                                       Randy Baublis     

Executive Producer:                                 Crissy DiSimone

Senior Producer:                                     Kendra Desai

Color: CO3

Colorist:                                                 Dave Hussey

Director of Commercial Services:                 Alaina Zanotti

Audio Mix: Lime Studios

Mixer:                                                    Sam Casas

Executive Producer:                                  Jessica Locke

Live Action Shoot Location:                       

Minneapolis Community and Technical College

1501 Hennepin Ave, Minneapolis, MN, 55403

Additional Deutsch Credits:

Chief Executive Officer:                             Michael Sheldon

Chief Creative Officer                               Pete Favat

Account Management:

Group Account Director:                           Walter Smith

Account Director:                                     Amanda Rantuccio

Account Supervisor:                                  Steve Scutellaro

Account Supervisor:                                  Krista Slocum

Account Planning:

Chief Strategic Officer:                               Jeffrey Blish

SVP Group Planning Director                      Jill Burgeson

Business Affairs/Traffic:

Director of Integrated Business Affairs:          Abilino Guillermo

Senior Business Affairs Manager:                  Ken Rongey

Director of Broadcast Traffic:                       Carie Bonilo

Broadcast Traffic Manager:                          Sarah Brennan