Deutsch LA
Tue, 08 Jan 2019 14:02:33 GMT
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Taco Bell Goes Fantastical with a 'Value Menu Beyond Belief'
Latest creative work from Deutsch and Knucklehead director JJ Augustavo sees the fast food brand transported to other worlds
Most quick service restaurant value menus are stripped down and pretty basic, but Taco Bell is taking them to the next level. That's why the team at Deutsch created the 'Value Menu Beyond Belief' idea, bringing people together in a series of surreal fantasy worlds.
This new work is an evolution of Taco Bell’s value menu creative work – conveying the notion of elevated and sophisticated work for premium value.
Directed by JJ Augustavo through Knucklehead, the spot will run throughout January 2019. Alt VFX provided post production for the fantastical worlds.
CREDITS
Production
Brand
Editorial
Agency / Creative
Music / Sound
Post Production / VFX
Genres: People, Storytelling, Visual VFX
Categories: Fast food, Retail and Restaurants
Deutsch LA, Tue, 08 Jan 2019 14:02:33 GMT
