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Taco Bell Goes Fantastical with a 'Value Menu Beyond Belief'

Creative 277 Add to collection

Latest creative work from Deutsch and Knucklehead director JJ Augustavo sees the fast food brand transported to other worlds

Taco Bell Goes Fantastical with a 'Value Menu Beyond Belief'

Most quick service restaurant value menus are stripped down and pretty basic, but Taco Bell is taking them to the next level. That's why the team at Deutsch created the 'Value Menu Beyond Belief' idea, bringing people together in a series of surreal fantasy worlds.

This new work is an evolution of Taco Bell’s value menu creative work – conveying the notion of elevated and sophisticated work for premium value.  

Directed by JJ Augustavo through Knucklehead, the spot will run throughout January 2019. Alt VFX provided post production for the fantastical worlds. 

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Post Production / VFX

Colourist: Dave Hussey @ Company 3

Executive Producer: Chris Fieldhouse

Post Production Company: Alt VFX

Producer: Oden Roberts

Production Company

Director: JJ Augustavo

Executive Producers: Cathleen Kisich

Head of Production: Francis Mildmay-White

Managing Director: Matthew Brown, Tim Katz

Production Company: Knucklehead


Advertiser: Taco Bell


Edit Company: Rock Paper Scissors

Editor: Jamie Foord

Executive Producer: Rana Martin

Producer: Sasha Grubor

Creative Agency

Account Director: Kelly Childers

Account Executive: Ana Boyadjian

Account Supervisor: Keith Corcoran

Art Director: Scott Frandsen

Associate Creative Director: Vince Feliciano, Josh Cassidy

Business Affairs Manager: Charissa Kinney

CEO: Mike Sheldon

Chief Creative Officer: Pete Favat

Copywriter: Charlotte Duerden

Creative Agency: Deutsch

Director of Integrated Business Affairs: Gabriela Farias

Director of Integrated Production: Diego de la Maza

Director or Broadcast Traffic: Carie Bonillo

Executive Creative Director: Brett Craig

Executive Integrated Producer: Paul Roy

Group Account Directors: Matt Matzen

Integrated Producer: Trevor Alexander

Music Director: Eryk Rich

Music Producer: Chase Butters

Planners: Armando Potter

President: Kim Getty

Strategist: Leigh Citarella

Traffic Manager: Ana Barraza


Audio Post Company: Lime

Executive Producer: Susie Boyajan

Mix Artist: Jeff Malen

Mix Assistant: Peter Lapinski

Genres: Visual VFX, People, Storytelling

Categories: Fast food, Retail and Restaurants

Deutsch LA, Tue, 08 Jan 2019 14:02:33 GMT