Taco Bell Confirms a Saucy Return to the Super Bowl after 5+ Year Hiatus

In 1962, Glen Bell first introduced tacos in a burger world in a Southern California restaurant he called Taco Bell. As the Super Bowl heads to Los Angeles this year, the brand rings in its 60th anniversary with a supreme return to the big game, with a campaign that celebrates a modern expression of Live Más.

Fans can expect to see and hear more about the campaign before game time, but for now Taco Bell can confirm the 30-second commercial will air in the fourth quarter. The brand’s latest creative is produced in partnership with Deutsch LA and the fully integrated campaign includes work from Edelman and Spark Foundry.