Taco Bell Canada Selects Courage as Agency of Record

After a notable competitive pitch process, Taco Bell has selected Courage as its Canadian agency of record (AOR). The new relationship will see the Toronto-based shop leveraging the QSR brand’s iconic status for new, culture-defining creative, brand acts, and all of its social media. 

“Getting to work with Taco Bell, a global favourite that isn’t afraid to make noise, is an absolute dream and we couldn’t be more grateful,” said Joel Holtby, co-founder and co-CCO at Courage. “We’re just so excited to work with a cultural staple that has creativity in its DNA. More than anything, we’re ready to explore what it means to Live Más in Canada.”

With over 170 locations across eight provinces in Canada, and 8000+ locations abroad, Taco Bell continues to be the leading Mexican-inspired quick service chain in the world. Through its partnership with Courage, the brand aims to lean on its historically bold voice to create standout moments for its loyal fanbase as well as new consumers. 

“Amid a market that is overrun with a lot of the same ideas, we strongly believe that creativity is the greatest tool we have to help us stand apart from the crowd,” said Devon Lawrence, Taco Bell Canada’s marketing director. “Finding an agency that innately understood this was crucial to our search, and we feel we’ve absolutely found that in Courage.”

The Taco Bell Canada Team would also like to raise a glass of Baja Blast and say “‘thank-you’ to the talented teams who have grown with us and worked on our iconic brand for many years!”

Courage’s first work with Taco Bell is expected to launch in Spring 2024.