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Taco Bell Asks Fans to ReBELL against Constricting Taco Tuesdays

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Deutsch helps the restaurant challenge societal norms, suggesting tacos can be enjoyed on any day of the week

Taco Bell Asks Fans to ReBELL against Constricting Taco Tuesdays
In an open letter, Taco Bell is challenging the long standing tradition of eating tacos on a predetermined day of the week: Tuesday. Should any one day have all the taco glory just because it makes for a good hashtag? No. Times are changing and so are societal food norms. Which is why Taco Bell wants fans to reBELL against this alliteration and enjoy every taco day like it’s Tuesday. It’s time to elevate tacos, and Taco Bell Party Packs, to their rightful place as the go-to party food on their rightful day: any day.

Taco Bell is bringing this taco liberation to life in its newest campaign, “Taco reBELLion,” that encourages fans to break away from Tuesday customs and enjoy tacos with their crew any night of the week. Launching on 4/21, the 60-second spot shows three taco gangs (the Hard Shells, the Soft Shells and Los Locos) coming together to rebel against the tradition of tacos on Tuesdays and together they fight, in the form of an epic dance-off, for tacos any night.



Chief global brand officer Marisa Thalberg has a rallying message for taco fans everywhere: “Of course we love that there is a day of the week dedicated to tacos, but we believe it’s time to challenge societal norms and for our fans and their friends to feel empowered to enjoy tacos without limits. When you think of tacos, you should think of getting together with friends any day, not just one day of the week.”

“When you get together with your friends to watch a movie, play a game or just hang, tacos usually aren’t on the menu... unless it’s Tuesday,” says Brett Craig, CCO of Deutsch’s Los Angeles office. “We’ve adopted this tradition of only eating tacos on Tuesdays, but we’re rebelling against that notion in a satirical, tongue-in-cheek way. Tacos should be enjoyed any night of the week and having Taco Bell Party Packs delivered to your group is great way to do that.”
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Post Production / VFX

Post Production Company: C03, A52

Producer: Gabriel Wakeman (C03), Lee Buckley (A52)

Colourist: Stefan Sonnenfeld (C03)

Executive Producer: Kim Christensen (A52)

Lead Flame Artist: Urs Furrer (A52)

Production Company

Production Company: Partizan

Director: Warren Fu

Executive Producer: Molly Griffin (Head of Production)

Producer: Vincent Oster

Managing Director/Executive Producer: Lisa Tauscher

Sound

Audio Post Company: Lime

Executive Producer: Susie Boyajan

Mix Artist: Mark Meyuhas

Mix Assistant: Peter Lapinski

Music

Music Supervision: Tim Butler

Offline

Edit Company: Rock/Paper/Scissors

Editor: Biff Butler

Edit Assistant: Alyssa Oh

Producer: Adam Parker

Executive Producer: Raná Martin

Head of Production: Dre Krichevsky

Managing Director: Eve Kornblum

Creative Agency

Creative Agency: Deutsch

Chief Creative Officer: Pete Favat (North America), Brett Craig (Los Angeles)

Creative Director: Jeremiah Wassom, Chris Jones

Art Director: Karter Krasselt

Copywriter: Bobby O’Neill

Producer: Chase Butters (Audio)

Head of Production: Diego de la Maza

Executive Integrated Producer: Paul Roy

Senior Integrated Producer: Jamie Gartner

Music Supervisor: Eryk Rich

Music Coordinator: Dez Davis

Group Account Directors: Matt Matzen, Katie Klages

Account Supervisor: Chelle Toulouse

Account Executive: Lauren Krueger

Assistant Account Executive: Kristen Engasser

Strategy Director: Armando Potter

Director of Integrated Business Affairs: Gabriela Farias

Executive Business Affairs Manager: Ken Rongey

Director or Broadcast Traffic: Carie Bonillo

CEO: Mike Sheldon (North America)

President: Kim Getty (LA)

Broadcast Traffic: Anna Brito, Ana Barraza

Client

Brand: Taco Bell

Chief Marketing Officer: Marisa Thalberg

Advertising Director: Ashley Prollamante

Brand Manager: Amanda Barbosa (Brand Experience), Emma Cartwright (Associate Manager, Brand Experience)

Advertising and Brand Engagement: Tracee Larocca (SVP)

Consultant: Carolyn Avelino (Food Consultant)

Genres: Choreography, Music & Sound Design, Comedy, People, Action

Categories: Restaurants, Retail and Restaurants

Deutsch LA, Thu, 18 Apr 2019 16:56:59 GMT