Taco Bell’s Mexican Pizza: The Musical, created in collaboration with creative agency Deutsch LA and Stept Studios, as a Live Más Production, is an iconic star-studded production set to premiere exclusively on TikTok on May 26 at 8 PM ET/ 5 PM PT.
The musical – created by the fans for the fans, will feature appearances by widely-proclaimed Taco Bell super-fans like music icon, Dolly Parton, the people’s anti-hero Doja Cat, and TikToker Victor Kund. Together they will relive the “harrowing” story of the fans who fought to bring back the Mexican Pizza, told in a hyperbolic, funny, and entertaining way that even non-Mexican-Pizza fans will love.
If by some chance you missed this moment, fans were already 10 steps ahead of the brand asking for a Taco Bell musical on Twitter earlier this week following an exchange between the Mexican Pizza queen herself, Doja Cat and Victor Kunda, who first went viral on TikTok following his creative interpretation of what a Mexican Pizza musical rehearsal could look like, based off of Doja Cat’s iconic and extremely catchy Mexican Pizza jingle (you know the one).
To make the moment official, Taco Bell tapped writer Hannah Friedman to help pen the musical, with original music by Grammy award-winning songwriting duo Barlow & Bear (Abigail Barlow and Emily Bear), who gained esteem by taking to TikTok to create their own masterpiece with “The Unofficial Bridgerton Musical”.
Fans can even get into the musical fun themselves following the premiere via the social media platforms. Be on the lookout for upcoming TikTok challenges where fans will get to create duet videos with the stars of the musical.