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Taco Bell and Deutsch LA Are Transcending Boundaries with International Taco Swap

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Campaign is a part of a global #ISeeATaco campaign, which started when the world’s biggest billboard (the moon) was hijacked for Taco Moon

Taco Bell and Deutsch LA Are Transcending Boundaries with International Taco Swap

Starting May 9th in more than 25 markets around the world, Taco Bell is fighting a universal truth: having the same meal on rotation can get, well… boring and unappealing. So, the brand known for satiating just about every craving — on and off the menu — is introducing Taco Swap.

There are two types of people in this world, those who love Taco Bell tacos and those who haven’t tried them yet. Taco Swap builds upon this idea by giving potential fans the opportunity to get excited about their meal and try one of Taco Bell’s craveable crunchy tacos. This current campaign is a part of a global #ISeeATaco campaign, which started when the world’s biggest billboard (the moon) was hijacked for Taco Moon. Then, taco emojis were turned into IRL tacos for hungry consumers with Tacos IRL. Now, Taco Swap is entering the chat to put tacos in the hands of people across the globe. This is all in support of Taco Bell’s goal of reaching and igniting a new generation of Taco Bell loyalists around the globe.

“As we continue to build taco love around the world, we wanted to meet our Gen Z consumers where they are creating relationships with brands. With Taco Swap, we wanted to create a moment where we partnered with our consumers to co-create a movement that gets people fired up to swap their ordinary meal for Taco Bell tacos,” says Taylor Montgomery, Taco Bell’s vice president of global brand. “We’re confident campaigns like Taco Swap will only continue to increase our growing international fanbase and restaurant footprint.”

The Tacos IRL campaign in October 2021 resulted in the highest sales week in Taco Bell international history. Both Taco Moon and Tacos IRL have enabled consumers to see tacos everywhere, in every part of their lives, everywhere they go.

Participating international Taco Bell restaurants will shell out local offers on the beloved US classic - ranging from the Seasoned Beef or Black Bean Crunchy Taco in the United Kingdom, Crunchy Taco in India and the Crunchy Taco Supreme in Spain and Brazil.

To do this, Taco Bell is transcending the limitations of language and communication by tapping into one of the most universal languages of them all: the internet. To make swaps possible, the brand is calling on fans old and new to share their favorite hacks with the #ISeeATaco hashtag and even dance moves to the official Taco Swap song featured on TikTok and Instagram Reels. During this time, dull, repetitive meals won’t stand a chance and can easily be “swapped” for something más appealing: a future of fiery tacos! The #ISeeATaco campaign, including Taco Swap, was made in collaboration with creative agency Deutsch LA.

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Client’s Company Name: Taco Bell International

Name: Taco Swap

Launch Date: 5/1/22

Client Credits:

VP, Global Brand: Taylor Montgomery

Senior Marketing Manager: Bill Krieger

Agency Credits: Deutsch LA

Group Account Director: Matt Matzen

Account Director: Kelly Atencio

Account Executive: Rewdjety Redick

Assistant Account Executive: Chuck Presto

Executive Creative Director: Guto Araki

Global Creative Director: Felipe Machado

Global Creative Director: Lincoln Lopes

Copywriter: Bo Belanger

Art Director: Heather Patterson


Music Director: Chip Herter

Music Supervisor: Will Eichler


Design Director: Adhemas Batista

Designer: Erin Burrell

Designer: Matt Stamatov


Executive Producer: Paul Roy

Senior Producer: Chris Schaldenbrand

Producer: Mel Case


Audio Mixer/Sound Designer: Nick Bozzone

Producer: Monica Arnold

Post producer: Kyle Norton

Motion design director: Andrea Senise

Motion design artist: Ricardo Martins

Motion design artist: Lande Ribeiro

Producer: Heather Stanic

Lobo - Animation Studio

Directors: Mateus de Paula Santos, Alton

Storyboard Artist: Marcio Guerra, Marcos Felix

Producer: Rafael Passos, Pablo Zurita

Post-Production Producer: Ricardo Vaz

HOP: Clara Morelli, Marcelo Barbosa

2D Animation: Chan Tong, Anderson Omori

After Effects: Supernova Duo, Estevão Santos

C4D/Motion: Marco Wey, Alexey Voltolino

Animatic: Marcio Guerra

Illustrator: Romulo Cristianne Ly, Faraela Santana Santos, Pedro Jones

Categories: Retail and Restaurants , Fast food

Deutsch LA, Wed, 11 May 2022 09:30:04 GMT