Over the last few weeks, Table of Content
commercial director Tom Krueger has been traveling through battleground states on a run-and-gun shoot for a series of independently produced ads to help get Joe Biden elected. He's rallied a host of production and post-production partners to contribute their talents and get these spots across the finish line, including soundlounge
, Nice Shoes
, and Hooligan
Tom conceived the five-spot campaign to motivate Latina, senior, and millennial voters – even lifelong Republicans – to vote for Biden. Tom and his team produced long-form versions of each spot, as well as cut-downs for broadcast and social. The spots are gaining incredible traction with Super PACs, including American Bridge, Local Voices, Rural America 2020, and Pacronym.
In 'Harold', Pennsylvania dairy farmer and lifelong Republican Harold Shaulis eloquently expresses how the agriculture industry and other aspects of our country have suffered under Trump’s presidency. The spot screened at an Arts for Biden fundraiser (a subdivision of the Biden campaign) with Rufus Wainwright, Herbie Hancock, Ben Folds, and other celebrities on hand.
Tom produced four spots for the 'Get Out the Vote' portion of the campaign. Two of them are geared at motivating women to vote, particularly women of colour. The English version features the lovely Cassandra Freeman and her son Hudson, while the Spanish version speaks to Latina voters.
Extending the message to seniors, 'Make a Plan to Vote' features a young boy who is trying to make sure his grandparents vote.
Lastly, 'The Conversation' is an effort to reach 'Bernie or Bust' voters, backed by the message that not voting is not an option.