TAB Appoints Clemenger BBDO Sydney as New Creative Agency
Clemenger has won the account following a three-way pitch.TAB has appointed Clemenger BBDO Sydney as its lead creative agency after a competitive pitch.
three agencies involved in the pitch process, Clems Sydney has assumed
responsibility for all TAB communications from June 2016.
Emily Perrett, head of account management, Clemenger BBDO Sydney: "Since
the very first phone call we've been incredibly excited about working
with Claire and the team to realise the power of the TAB brand."
Claire Murphy, chief marketing officer, TAB: "Clemenger BBDO
demonstrated a strong strategic understanding of the business, and we
look forward to partnering with them as we head towards the Footy Finals
and Spring Racing Carnival."
Says Paul Nagy, executive creative
director, Clemenger BBDO Sydney: "TAB is a truly iconic Australian brand
and it's a privilege to be working on it."view more - Hires, Wins & BusinessClemenger BBDO Sydney, Mon, 20 Jun 2016 06:42:36 GMT