Prestige styling tools brand T3 Micro has released a new spot, 'Tools to take on your world,' by agency The Many, who handled creative development, design, media strategy and production. The sleek and stylised film draws a parallel between T3 products and the women who inspire them, both adaptable and hardworking.

The five monochromatic sets that anchor the creative were built in just three days, marking a foray into the beauty category for The Many’s production arm. The complementary and contrasting color palettes throughout allow the hair to take the film’s leading role. Each scenario is a nod to the beauty company’s California roots as well as today’s multifaceted, modern woman looking for versatility, speed, and performance in her styling products.

“Women are driving change and smashing stereotypes, while being the glue of their families and communities,” said Karolina Bakalarova, vice president, marketing at T3 Micro. “They inspire us, and they inspire our work. T3 tools are engineered to keep up with our consumers’ fast-paced lifestyles – they save time while delivering healthy, beautiful results, and a great beauty experience. They are just another tool in the modern woman’s arsenal.”

“Shooting hair is very specific, from lighting to movement, and capturing the essence of T3 products in that way was a fun challenge,” comments Kim Vorse, producer at The Many. “We also had a majority female crew on set, which added to the energy behind the campaign.”