T-Shirt Lovin' From Grey New York

What's your favourite concert T-Shirt? Downy's latest, via Grey Worldwide New York and Community Films director Pam Thomas, shows us the love story of one T-Shirt. Set to a cover of Alphaville's Forever Young by Pulse. 

Title: Forever Downy
Brand: Downy
Creative Agency: Grey Worldwide New York
Executive Creative Director: Alice Ericsson
ACD/Copywriter: Anne Stesney
ACD/Art Director: Natsuko Bosaka
VP EP: Judi Nierman
Producer: Jimmy Wade

Production Company: Community Films
Director: Pam Thomas
Executive Producers: Lizzie Schwartz, Carl Swan
Director of Photography: Jim Frohna
Line Producer: Elena Halvorson
Production Designer: Hank Mann

Editorial: Union Editorial
Editor: Laura Milstein
Producer Sarah Mills

Music: Pulse covering Alphaville’s “Forever Young”